YouTube Sponsorship Rate Calculator

Updated September 2026

Work out what to charge a brand for a sponsored integration, then price the usage rights, whitelisting, and exclusivity they will ask for on top. Rates are built from your average views per video, your niche, and the format.

Your account

Micro tier, 10K to 50K

Subscribers25K

1K10K100K1M

Or enter an exact count

Sets your tier label. It does not change the price.

Average views per video

Your last 10 long-form uploads, once each has had time to settle. Brands price on this number, not on subscribers.

Our rates are built from channels averaging 15,000 to 250,000 views a video. Channels below that are often paid product plus a fee, or a flat minimum, instead.

Engagement rate

Likes plus comments, as a share of views3.8%

Engagement does not change this price. Brands read it as proof the views are real, so if yours is above the 3.06% YouTube median, say so and quote the top of your range.

Content niche

General / Other is priced at $12 to $25 per 1,000 views, using the Lifestyle rate. Finance is the top at $35 to $70, entertainment and gaming the floor at $8 to $18.

The deal

Content format

An integration is the base rate: your views priced at the Lifestyle rate.

Fine-tuningDeals per month, for the monthly figure

What the brand is really asking for

Tap a lever to price it in

These three get folded into "the package" for free more often than anything else in creator deals. Each one is a separate license and each one has a price.

Usage rights, organic

They re-share, screenshot, or repost your content in their own feeds. A license, not a favour.

+$108

+75% of base

Whitelisting and paid amplification

They run paid ads through your handle. This is the one creators give away most often, and it is the most expensive thing on the list.

+$216

+150% of base

Exclusivity window

You agree not to promote a competitor. Every day of it is a deal you cannot take, so it is priced by length.

Not priced

No window agreed

All-in per integration, nothing added yet$96 to $200

Nothing is priced in yet, so this matches the base rate. If the brief mentions ads, re-posting, or competitors, one of these three applies.

Move the number

Views are the slow lever. These are the fast ones, priced at your current settings.

Format

Sell a dedicated video instead

Dedicated Video prices at 2x against integration at 1x on the same views, $144 more per video. It takes a whole video to make, so quote it as one.

Add-on

Charge for whitelisting

If they want to run ads through your handle, that is $216 on this deal. Most creators hand it over inside the base fee because nobody names it on the call.

Your rate card

Same views, same niche

Format	Multiplier	Rate per video
Integrationthis deal	1.0x	$96 to $200
Dedicated Video	2.0x	$192 to $400
Short	0.4x	Enter views per Short
Pre-Roll	0.6x	$58 to $120

Your rates as plain text, ready to paste into a reply.

SPONSORED CONTENT RATES
YouTube, 8,000 average views per video, 25,000 subscribers

Integration     $96 to $200
Dedicated Video $192 to $400
Short           Enter views per Short
Pre-Roll        $58 to $120

Add-ons: none included
All-in for this deal: $96 to $200

Rates hold for 30 days. Usage rights, whitelisting, and exclusivity are
priced separately and are not included unless listed above.

Am I charging enough

Log scale, same settings, average views varied

Price rises in step with views, so the rows sit evenly on a log scale.

2,000 views$24 to $50

10,000 viewsyou$120 to $250

50,000 views$600 to $1,250

250,000 views$3,000 to $6,250

1,000,000 views$12,000 to $25,000

Every row uses your niche and format. Only average views change, because on YouTube views set the price and subscribers do not.

Negotiation tipsWhat to say when they push back

Sell the niche, not the size

Bring audience demographics and any conversion data you have. A 20,000 subscriber channel with buyers beats 200,000 browsers.

Never quote a single number

Quote a range and let them pick. A single number is a ceiling you set for yourself, and the first figure said out loud anchors the whole negotiation.

Offer packages, not discounts

A small discount for three or more videos earns you more total revenue and gets the brand a better per video rate. Discounting a single video just lowers your rate for next time.

Charge for the long tail

A sponsored integration keeps earning views for months or years after upload, long after a feed post has scrolled away. Price the evergreen exposure, and ask for a rate review if the video outperforms your average by a wide margin.

How this is calculated

A YouTube sponsorship here is priced on your average views per video, not your subscriber count: views ÷ 1,000 × your niche's rate per 1,000 views × the format. General / Other is $12 to $25 per 1,000 views. Subscribers set the tier label and nothing else.

An integration is 1x. A dedicated video is 2x and a pre-roll 0.6x, both on the same views. A Short is 0.4x the per-view rate, applied to your average views per Short.

Engagement does not change the number. We could not find published rate data that puts a figure on how much it moves a YouTube price, so it is not a multiplier here. Use it in the conversation: a high rate is a reason to quote the top of your range.

Niches without a YouTube rate of their own borrow the closest one: fashion uses beauty, sports uses entertainment, and general, animals, arts and design use lifestyle.

Add-ons are quoted as a percentage of the base rate because that is how brands ask for them. Usage rights at 75% and whitelisting at 150% are our own estimates and an opening position, not a measured average.

More about YouTube sponsorship ratesFormats and cross-platform comparison

YouTube vs Other Platforms

YouTube is priced differently from Instagram or TikTok. Brands pay per view, because a channel's recent views are the best guide to how many people will watch the next video, and YouTube itself says a subscriber count is not necessarily the size of a channel's current active audience. A video also keeps collecting views for months or years after upload. On the other platforms, sponsorships are usually quoted per follower.

Content Types Explained

Integration (1x): a 60 to 90 second sponsored segment within your regular video, your views priced at your niche's rate. Dedicated Video (2x): an entire video focused on the brand or product, 2x an integration on the same views. Short (0.4x): a sponsored Short, 0.4x the per-view rate, priced on your average views per Short. Pre-Roll (0.6x): a brief sponsor read at the start of a video, 0.6x an integration on the same views.

YouTube sponsorship rates by niche

Niche	Per 1,000 views	Integration at 20,000 views
Finance & Business	$35 to $70	$700 to $1,400
Technology	$25 to $50	$500 to $1,000
Education	$18 to $35	$360 to $700
Health & Fitness	$18 to $35	$360 to $700
Beauty & Fashion	$18 to $35	$360 to $700
Travel	$15 to $30	$300 to $600
Food & Cooking	$15 to $30	$300 to $600
Lifestyle	$12 to $25	$240 to $500
Entertainment	$8 to $18	$160 to $360
Gaming	$8 to $18	$160 to $360

Our estimate for a 60 to 90 second integration, not a measured market average.

Frequently asked

How much should I charge for a YouTube sponsorship?

Price it on your average views per video, not your subscriber count. Our rates run $8 to $70 per 1,000 views for a 60 to 90 second integration, depending on niche. A general-niche channel averaging 20,000 views a video prices at $240 to $500; the same views in tech price at $500 to $1,000. A dedicated video is 2x the integration. Usage rights, whitelisting and exclusivity go on top.

How much do dedicated YouTube sponsorship videos pay?

A dedicated video, where the whole video is about the product, prices at 2x an integration on the same views. At 20,000 average views in a general niche that is $480 to $1,000. The premium pays for the whole runtime, title and thumbnail, and for the risk that a sponsor video underperforms and costs the channel momentum.

What are YouTube Shorts sponsorship rates?

A sponsored Short is priced on the Short's own views, at 0.4x the long-form rate per view, so $3.20 to $28 per 1,000 Shorts views by niche. A general-niche Short averaging 50,000 views prices at $240 to $500. We price it lower per view because a Short is a fast scroll with little room to make a case for a product, and a web address typed into a Short's description is not clickable. YouTube does let you add one clickable link to the brand's site, but only on a Short that is part of a brand deal the brand has reported to YouTube. Brands also often buy Shorts as a flat fee or bundled with a long-form video, so treat this as a starting point.

How much should I charge for a pre-roll sponsorship?

A pre-roll, a short sponsor read before the video starts, prices at 0.6x an integration on the same views, because it sits where viewers have learned to skip. At 20,000 views in a general niche that is $144 to $300. Pre-rolls are quick to make, so brands often buy them across several videos.

How does engagement rate affect YouTube sponsorship pricing?

It does not change the price in this calculator. Brands price a YouTube deal on views, and we could not find published rate data that puts a number on how much engagement adds. It still matters in the negotiation: a high likes-and-comments rate is evidence the views are real, so if you are above the 3.06% YouTube median, lead with it and quote the top of your range.

What YouTube niches pay the most for sponsorships?

Finance and business pay the most, at $35 to $70 per 1,000 views, then tech at $25 to $50, and education, health and beauty at $18 to $35. Entertainment and gaming sit at the bottom at $8 to $18. The spread is advertiser demand: a finance viewer is worth more to a brand than an entertainment viewer, whatever the channel size.

What is the difference between an integration and a dedicated video?

An integration is a 60 to 90 second sponsor segment inside a video you would have made anyway. A dedicated video is built entirely around the brand, often a full review or demo. On the same views, a dedicated video prices at 2x an integration. A common path is to start with integrations and sell dedicated videos once a brand has seen results.

How do I negotiate higher YouTube sponsorship rates?

Lead with your average views over your last 10 uploads, because that is the number brands price on and they can check it in seconds. Then bring audience demographics, retention, and results from past sponsors; a strong engagement rate belongs here as evidence the views are real. Charge separately for usage rights if the brand wants to run your content as a paid ad, and add fees for exclusivity clauses that prevent you from working with competitors. Offering multi-video packages at a slight per-video discount often increases total deal value while giving brands better campaign results.

How many sponsored videos should I post per month?

No study publishes a safe share, but many creators keep sponsored videos to a minority of their uploads to maintain audience trust and engagement. Over-sponsoring can lead to viewer fatigue, lower watch time, and slower subscriber growth, which ultimately reduces your earning potential and makes your channel less attractive to future sponsors. Focus on quality partnerships with brands that genuinely align with your content and audience.

How do I calculate my YouTube sponsorship rate with this calculator?

Enter your subscriber count for your tier label, then your average views per video from your last 10 long-form uploads. Pick your niche and the format: integration, dedicated video, Short or pre-roll. For a Short, add your average views per Short. The calculator prices the deal as views ÷ 1,000 × your niche's rate per 1,000 views × the format, then shows the add-ons brands ask for on top. Your engagement rate, entered directly or from likes, comments and views, feeds the negotiation tips but not the price. Since August 24, 2026, YouTube has counted a view from the moment a video starts to play, so if your last 10 uploads straddle that date, say so when you quote.

Are YouTube sponsorship rates going up or down in 2026?

Nobody publishes YouTube sponsorship prices over time, so there is no measured trend in what brands pay, and any claim that rates are rising is a guess. The market around them is growing: Goldman Sachs Research put the creator economy at $250 billion in 2023 and projects it approaching $480 billion by 2027, an estimate rather than a measured figure. Brands price YouTube deals on the views they expect, so the surest way to raise your price is to raise your average views, and to show results like clicks and sales.

Should I charge for usage rights separately?

Yes, usage rights should almost always be a separate line item in your sponsorship agreement. When a brand wants to repurpose your video content as a paid advertisement on YouTube, social media, or other channels, that extends the value of your work far beyond your organic audience. Our calculator prices letting a brand repost your video in their own organic feeds at 75% on top of the base sponsorship rate, and letting them run it as a paid ad at 150%, both our own estimates. Scope moves both figures: more platforms, longer terms, and wider geographic reach all push them up. Always specify the usage period, such as 30, 60, or 90 days, and charge more for perpetual or unlimited usage.

What is whitelisting?

Whitelisting is the brand running paid ads through your handle, so the ad appears to come from you. It puts your name on media spend you do not control, and our model prices it at 150% on top of the video rate as an opening position. It is the single most commonly skipped charge in creator deals.

Should I charge for exclusivity?

Yes. Agreeing not to work with a competitor for 30, 60, or 90 days blocks real income. Our calculator prices it at 20% of the video rate for 30 days, 40% for 60, and 60% for 90, our own estimates, and you should keep the category definition narrow. "No other VPN brands" is reasonable. "No other software" is not.

Do brands expect a range or a single number?

A range. Quote low to high and let them pick a point inside it. Naming one number sets a ceiling you can only come down from, and it tells an experienced brand manager that you have not done this often.

What if the brand offers product instead of payment?

Value the product at retail and treat it as partial payment, not full payment. Gifted deals make sense when the product is genuinely expensive or you wanted it anyway. Below your normal rate they mostly transfer your audience to a brand for free.

Are these rates before or after agency fees?

Before. If you work through an agency or manager, their commission comes out of these numbers: the agency Socially Powerful told Digiday in September 2024 that a 20% commission is the industry standard. If a brand finds you through an influencer platform, check who pays the platform's fee, since some charge the brand and some take a cut from the creator. Confirm it before you agree to a number.

Can I embed this calculator on my website?

Yes! Click the "Embed" button below the calculator results to get a free embed code for your website or blog. You can customize the theme (light or dark), accent color, and height to match your site's design. The embed is fully responsive and works on any website that supports iframes.

How are your numbers calculated?

Platform rules and payout shares come from each platform's own documentation, and published figures come from the studies and reports named on each page. Where nothing is published, such as sponsorship prices per follower, we use our own estimate. Every source, and every figure we estimate ourselves, is listed on our Methodology page.

Related tools

Where people go next from this page.

YouTube Money CalculatorWhat your ad revenue adds on top of deals YouTube Subscriber ProjectorWhen you reach the next subscriber tier Sponsorship Rate CalculatorCompare your rate across every platform

Sources

Reviewed every four to eight weeks

SociaVault

Engagement Rate Benchmarks 2026, a 350,000-account study across six platforms, filtered for fraudulent accounts.

Digiday: influencer agencies expand into talent management

September 2024 report quoting the agency Socially Powerful that a 20% commission on creator deals is the industry standard.

Creators Agency: pricing integrated YouTube sponsorships

Deal data from 4,000+ sponsored deliverables, mostly US finance and business mid-rolls, priced per 1,000 expected views. Its finance deals run higher than our rates: a median near $100 per 1,000 views.

Creators Agency: YouTube sponsorship rates

From the same deal dataset: a full sponsor video often costs about two times the fee for a mid-roll ad.

ThoughtLeaders: understanding YouTube sponsorship rates

Sponsorship agency guide, no dataset published: most creators charge $0.02 to $0.06 per view, priced on projected views rather than subscribers.

1of10: YouTube sponsorship rates by channel size

Creator-reported rates and marketplace listings, compiled by a YouTube research tool vendor: niche rates per 1,000 expected views and format multiples against a 60 to 90 second integration.

ADOPTER Media: YouTube sponsorship rates

Sponsorship agency rate guide, updated July 2026: rates per 1,000 views by channel size, higher per view below 15,000 views with a minimum near $1,000, and lower above 250,000.

Our rates per 1,000 views are our own estimates, checked in September 2026 against the Creators Agency, ThoughtLeaders and 1of10 rate pages above. Add-on uplifts are an opening position, not a measured average. Full formulas and the update schedule are on the methodology page.