Work out your engagement rate from likes, comments and views, then see whether that number is good for a channel your size. YouTube publishes no engagement rate of its own, so this page shows the formula it uses before it shows you a result.
General / Other averages 3.06% on YouTube. The niche does not change your rate, it changes what your rate is compared against.
YouTube reports no engagement rate of its own, so there is no official formula to defer to. This uses likes plus comments over views, the convention behind every published YouTube benchmark that discloses one. Views is also the honest denominator: it measures how the people who actually watched responded.
(Likes + Comments) / views × 100 = (270 + 30) / 8,000 = 3.75%
This does not change the rate. It frames the averages above: 10 or more recent videos gives a stable read, 3 gives you one viral outlier wearing a trend costume.
3.75%
GoodBenched against views-based thresholds, which run higher than follower-based ones.
Interactions per video
300
Worth to brands
$750 to $1,875
Per sponsored video at this rate and niche. Price a real deal on the YouTube sponsorship calculator.
Averages across your last 10 videos. One viral outlier is a trend costume, not a rate. Methodology
Engagement health
C+Four things brands check, scored out of 100. The headline rate is only 40 of them.
At 25,000 subscribers with 300 interactions per video, your engagement rate is 3.75%. That reads good for a micro creator counted against views, against a typical band of 3.1% to 5.2%, and it prices sponsored videos at roughly $750 to $1,875.
Platform-wide follower-based averages by content category. Your current rate uses a different denominator, so it is not compared on this chart.
The YouTube average across every account is 3.06% in 2026. Every niche above it earns attention naturally; every niche below it works for each interaction.
Each card re-runs the formula with one change, at your current numbers.
Double your comments
At 60 comments per video your rate reads 4.13%, up 0.38pp. Comments are the strongest active-interest signal, and brands weight them over likes.
Grow likes by 50%
At 405 likes per video your rate reads 5.44%, up 1.69pp. The cheapest route is posting when your audience is online, not making more content.
The ratios brands read past the headline number
Baselines differ wildly by platform: TikTok averages 4.25% while X averages 0.10%. Holding your relative performance constant, your 3.75% on YouTube is the equivalent of:
Engagement on YouTube has drifted since 2024 as the platform matured. Your rate against each year's average:
The rate is (Likes + Comments) divided by views, times 100. The follower-based version is the industry standard for comparing accounts; the alternative denominator measures content performance among people who actually saw it and typically reads 2 to 5x higher.
Engagement rates fall as accounts grow, so the verdict compares you against your follower tier, not the whole platform. A nano creator at 5.2% to 7.5% is performing normally; the same number from a mega account would be exceptional.
Verdicts step at the band edges: at or above 120% of the band ceiling reads Excellent, above the midpoint Good, inside the band Average, under half the floor Low.
The brand deal figure multiplies your follower count by a per 1,000 base of $20 to $50, then by the same engagement band and niche multipliers the sponsorship calculators use, so the two tools always agree.
Published YouTube engagement figures vary by a factor of ten, and the reason is almost always that the formula is not stated. Some sources divide by subscribers, some by views. Some add shares, which YouTube does not publish. At least one well-known calculator puts subscribers in the numerator, alongside likes and comments, which is not an engagement action at all. A figure without its formula attached tells you nothing, so this page states its own before it states a result.
A YouTube rate measured against views and an Instagram rate measured against followers are different quantities that happen to share a unit. Putting them side by side implies a comparison that the arithmetic does not support, which is why YouTube is absent from our cross-platform benchmark charts even though its tier bands are published there. If you want a like-for-like read against Instagram or TikTok, compare each against its own platform's band rather than against each other.
Where people go next from this page.
Longer guides behind the numbers above.
Annual engagement rate reports by platform, follower tier, and industry.
Engagement rate calculation formulas and methodology.
Cross-platform engagement benchmarks and year-over-year trend data.
Engagement Rate Benchmarks 2026, a 350,000-account study across six platforms, filtered for fraudulent accounts.
Platform marketing benchmarks used to cross-check engagement rates by industry.
No single source is used in isolation; the ranges represent the consensus across them. Full formulas and the update schedule are on the methodology page.