Someone is accountable for every number
CreatiCalc publishes estimates people price real work with. This page is the standard those estimates are held to, and the name attached to them.
What happens before a number goes live
Research
Platform documentation from YouTube, Meta, TikTok and X, published engagement studies, and industry reports on ad rates and creator pay. AI tools help gather and draft, which lets us cover more ground.
Check the source
Every published figure names the study or report it comes from, and we read each one's sample and formula before using it. Where nothing is published, such as sponsorship prices per follower, we estimate, and the page says the number is ours.
Editor review
Bill fact-checks and edits every calculator, benchmark and article before publication. AI assists the research. It does not make the editorial call, and it does not carry the byline.
Publish, then keep checking
Scheduled reviews at least quarterly, plus out-of-cycle updates when a platform changes something material: 37 dated reviews since February 2026. Every calculator page shows the date its data was last verified.
Where the data comes from
Three kinds of primary input, weighted differently. Platform documentation wins on rules, industry reports on scale, disclosed earnings on reality.
YouTube, Meta, TikTok
Revenue splits, monetization thresholds and program rules, straight from the source that sets them.
Named on every page
Engagement studies such as SociaVault and Socialinsider, and ad-rate and pay reports from companies such as OutlierKit and MilX. The ad-rate reports disagree with each other, so our ranges there are wide.
Labelled where used
Sponsorship prices per follower are the clearest example, since nothing is published for them. The methodology lists every figure that is ours.
Named sources, labelled estimates
Every published figure names the study behind it, and anything we estimate ourselves is labelled as ours, on the calculator page and in the full methodology.
Dated on the page
Every calculator carries a visible Updated date showing when its data was last verified. If it looks stale, it is.
Where AI is used, and where it is not
AI helps with
- Gathering and summarizing source material
- First drafts of explanatory copy
- Cross-checking figures against collected sources
A human decides
- Which sources count and how they are weighted
- Every published number and range
- What gets recommended, and what comes down
AI is a tool, not editorial judgment. The name on the byline owns every claim, number and recommendation on the page.
What we hold ourselves to
Every calculator and benchmark on CreatiCalc is free, with no sign-up. The site carries advertising, and some pages recommend third-party creator tools using affiliate links. Together, that is how it pays for itself.
Merit, not payment
Recommendations are chosen on merit and never sold. No tool can pay to be listed or to change how it is described.
Data stays clean
Affiliate relationships do not decide benchmark data, calculator math or editorial content. Where an affiliate partner is also a source, the source list says so.
Labeled where it matters
Affiliate links are labeled at the placement, not buried in a footer. Calculators and benchmarks stay free with no sign-up.
It comes down
If a recommended tool stops being something we would tell a friend to use, we remove it.
Corrections policy
Find an error in a calculator, benchmark or article and email hello@creaticalc.com. Verified corrections publish within 48 hours, the page's Updated date moves with the fix, and significant methodology or data changes are noted directly on the affected page.