The data brands use, pointed at you
Agencies price creators with benchmark data. CreatiCalc puts the same numbers in front of the creator being priced, for free, with the math shown.
The toolbox, by platform
27 free tools across five platforms. Each hub lists its platform's calculators; the homepage lists everything at once.
Works across every platform
Also on the site
Four people, four questions
New creators
"Could this ever pay me anything?" Estimate earnings before going full time, and see what the numbers look like at your current size rather than at someone else's.
YouTube Money CalculatorGrowing channels
"Am I doing well, or does it just feel that way?" Benchmark engagement against your own follower tier, set growth goals with real timelines, and project revenue forward.
Engagement Rate BenchmarksEstablished creators
"What should I actually charge for this?" Price sponsorships from follower count, engagement, format and niche, then walk into the negotiation with a number you can defend.
Sponsorship Rate CalculatorMarketers and agencies
"Is this creator worth the budget?" Size creator partnerships, sanity-check the rates you are quoted, and estimate campaign economics before committing spend.
Creator Economy BenchmarksNo proprietary algorithm
Every calculator shows the formula it used, the range it drew from, and the source behind the range. You can check the math yourself, and people do.
Ranges, not single numbers
Every estimate publishes a low, mid and high. A single number would be easier to read and more likely to be wrong.
Real-world adjustments
Audience geography, seasonality and video length all move the result, because they all move real payouts.
Checkable sources
Each figure traces to platform documentation, industry research or disclosed creator earnings. The list is public.
Frequently asked
Is CreatiCalc really free?
Yes. Every calculator is free with no sign-up required, and results are instant. There are no paywalls and no hidden fees.
How accurate are the results?
The calculators use real industry benchmarks and publicly available platform data. No estimate is exact, because actual results depend on audience geography, ad-blocker usage and seasonal swings, but the ranges are built to be something you can plan around.
Which platforms are covered?
YouTube, Instagram, TikTok, Facebook and X (Twitter). That covers earnings calculators including YouTube Shorts, engagement rate calculators, sponsorship rate calculators, benchmark references and growth projectors.
How often is the data updated?
Benchmark data gets a full review twice a year, in January and July, plus out-of-cycle corrections whenever a platform changes something that moves the math. The methodology page carries a dated log of every revision.
Can I use this to price brand deals?
That is what the sponsorship rate calculators are for. They suggest rates from your followers, engagement, content type and niche across all five platforms. Treat the output as an opening position rather than a final price.
Do I need an account?
No. Everything runs in your browser with no account, no login and no personal data collected. Enter your numbers and read the result.
Start with the numbers you need today
Four questions creators actually ask, each with a tool that answers it. No sign-up, no saved state, nothing to cancel.