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CreatiCalc

Sponsorship Rate Calculator

Updated September 2026

Estimate what to charge for sponsored content on every platform at once, from your follower count, engagement rate, and niche, then go deeper on the platform where the deal is happening.

Your rate, on every platform

One set of numbers, five platforms. Rates assume a standard post and a mention deal; the platform calculators add formats, deal types, and add-ons.

3.0%

Not sure? Measure it first. It is the biggest multiplier in the price everywhere except YouTube.

Per sponsored post, at 10K followers

$75 to $375

(followers / 1,000) × platform base × 1.5x engagement × 1.0x niche
YouTube: (views ÷ 1,000) × niche rate

What is left after tax? Self-employment, federal and state, on this figure.

Pick the platform to price the real deal

YouTubePriced on average views, not followersAdd viewsInstagramBase $10 to $25 per 1K, standard post, mention deal$150 to $375X (Twitter)Base $8 to $20 per 1K, standard post, mention deal$120 to $300TikTokBase $5 to $15 per 1K, standard post, mention deal$75 to $225FacebookBase $5 to $15 per 1K, standard post, mention deal$75 to $225

YouTube is priced on average views, not followers. Every rate is per post, before usage rights, whitelisting, and exclusivity, which stack 20% to 285% on top.

Base rates by platform

Per 1,000 followers, standard sponsored post, before any multipliers.

Instagram$10 to $25 / 1K
X (Twitter)$8 to $20 / 1K
TikTok$5 to $15 / 1K
Facebook$5 to $15 / 1K

YouTube is priced on views instead: $8 to $70 per 1,000 average views, by niche.

Go deeper on a specific platform

Each platform calculator prices formats, deal types, and the add-ons brands ask for: usage rights, whitelisting, exclusivity.

YouTube$8–$70/1K viewsIntegrations, dedicated videos, Shorts, pre-rollsPriced on average views; evergreen videos keep selling.Instagram$10–$25/1KPosts, Reels, Stories, carouselsVisual-first format and the highest brand demand.X (Twitter)$8–$20/1KPosts, threads, SpacesThought-leadership positioning, strong B2B value.TikTok$5–$15/1KVideos, Stories, LivesLower base, but viral reach can dwarf the follower count.Facebook$5–$15/1KPosts, Reels, Stories, LivesOlder, higher-income audience, valuable for specific verticals.

How sponsorship pricing is calculated

Base rate

(Followers ÷ 1,000) × Platform Base Rate

Instagram leads at $10 to $25 per 1K; TikTok and Facebook start at $5 to $15. YouTube is priced per 1,000 views instead.

Engagement multiplier

Base × 0.5x to 2x

Under 1% engagement halves the rate; above 5% doubles it. Brands pay for audiences that interact.

Content and deal multipliers

Rate × Format × Deal Type

An in-depth product review (3.5x) is worth far more than a brief Story mention (0.25 to 0.3x).

Sponsorship rates by platform, 2026

Base rates per 1,000 followers (per 1,000 average views on YouTube) and the multiplier for each platform's top-earning format.

PlatformBase / 1KMultiplier
YouTube$12–$25views2x
Instagram$10–$251.5x
X (Twitter)$8–$201.8x
TikTok$5–$151.0x
Facebook$5–$151.4x

YouTube is per 1,000 average views; the others are per 1,000 followers. Every figure assumes average engagement and a general niche. The universal calculator above applies your own multipliers.

Deal type multipliers, all platforms except YouTube

How much of the post belongs to the brand decides the multiplier. It is the most under-used lever in creator pricing.

Mention1.0xBrief brand mention inside your own content
Series2.0xMulti-post campaign, priced per post
Dedicated2.5xThe whole post is about the brand
Review3.5xIn-depth product review, your honest take
How sponsorship pricing works

Sponsorship pricing is based on a creator's ability to deliver engaged attention to a brand's message. Unlike ad revenue, which the platform sets, sponsored rates are negotiated directly, which makes them the most lucrative channel for most creators.

YouTube is the exception to per-follower pricing: brands price it on average views, because YouTube itself says a subscriber count is not necessarily the size of a channel's active audience. Of the rest, our base rates put Instagram first on a per-follower basis, our own estimate since no platform or study publishes sponsorship prices per follower. TikTok and Facebook start lower, but TikTok's algorithm means individual campaigns can dramatically outperform.

Off YouTube, engagement rate is the biggest adjustment, and it is bounded. The multiplier runs from 0.5x below 1% engagement to 2.0x above 5%, a 4x swing, so a creator with 20,000 followers at 6% prices above one with 35,000 at 1% but below one with 100,000. Engagement closes a follower gap of about four times, not ten.

Content format and deal structure adjust from there. A quick Story mention costs a fraction of a dedicated review, and series deals trade a per-post discount for volume.

Measure your engagement first

On every platform except YouTube, engagement is the biggest multiplier in the price. Get your rate before you set your rates.

Engagement Rate CalculatorEngagement Rate BenchmarksInstagram vs YouTube SponsorshipsTikTok vs YouTubeInstagram vs TikTok

Frequently asked

How much should I charge for a sponsored post?
On Instagram, TikTok, Facebook and X the standard formula is (Followers / 1,000) x Base Rate x Engagement Multiplier x Content Multiplier x Deal Multiplier, with base rates from $5 to $25 per 1,000 followers. YouTube is the exception: brands price it on average views, so it runs $8 to $70 per 1,000 views by niche, times the format. Your engagement rate, niche, content format, and deal type adjust the final price on the other four.
Which platform pays the most for sponsorships?
Per follower, Instagram pays the most ($10–$25/1K), then X ($8–$20/1K), with TikTok and Facebook lowest ($5–$15/1K). YouTube is not priced per follower at all: an integration runs $8 to $70 per 1,000 average views depending on niche, so which platform pays more for you depends on how your views compare with your follower counts.
How does engagement rate affect sponsorship pricing?
On every platform except YouTube, engagement rate is one of the biggest multipliers in sponsorship pricing. Creators with below-average engagement (under 1%) typically earn about half the standard rate. Average engagement (1–3%) earns the baseline. Above-average engagement (3–5%) can command 1.5x, and high engagement (above 5%) can justify 2x or more. Brands pay for audiences that interact, not just follower counts.
What are deal type multipliers?
On every platform except YouTube, deal type multipliers reflect how much effort and creative control a sponsorship requires. A brief mention (1x) is the baseline. A dedicated post entirely about the brand is 2.5x because it requires more planning and gives up your entire post to the sponsor. An in-depth product review is 3.5x due to the extensive testing and content creation involved. Series deals (multi-post campaigns) are 2x per post, with the volume making up the per-post discount.
How do I negotiate sponsorship rates?
Start with data: know your base rate from a calculator like this one, then adjust for your specific strengths. Lead with your engagement rate if it is above average. Charge separately for usage rights (brands reusing your content in ads), exclusivity clauses (not working with competitors), and cross-posting to multiple platforms. Always price by content format: a Reel or dedicated video is worth significantly more than a Story or brief mention.
How are your numbers calculated?
Platform rules and payout shares come from each platform's own documentation, and published figures come from the studies and reports named on each page. Where nothing is published, such as sponsorship prices per follower, we use our own estimate. Every source, and every figure we estimate ourselves, is listed on our Methodology page.

Sources

SociaVault

Engagement Rate Benchmarks 2026, a 350,000-account study across six platforms, filtered for fraudulent accounts.

Creators Agency: pricing integrated YouTube sponsorships

Deal data from 4,000+ sponsored deliverables, mostly US finance and business mid-rolls, priced per 1,000 expected views. Its finance deals run higher than our rates: a median near $100 per 1,000 views.

Creators Agency: YouTube sponsorship rates

From the same deal dataset: a full sponsor video often costs about two times the fee for a mid-roll ad.

ThoughtLeaders: understanding YouTube sponsorship rates

Sponsorship agency guide, no dataset published: most creators charge $0.02 to $0.06 per view, priced on projected views rather than subscribers.

1of10: YouTube sponsorship rates by channel size

Creator-reported rates and marketplace listings, compiled by a YouTube research tool vendor: niche rates per 1,000 expected views and format multiples against a 60 to 90 second integration.

ADOPTER Media: YouTube sponsorship rates

Sponsorship agency rate guide, updated July 2026: rates per 1,000 views by channel size, higher per view below 15,000 views with a minimum near $1,000, and lower above 250,000.

Off YouTube, no platform or study publishes a sponsorship price per follower, so those base rates and multipliers are our own estimates. YouTube's rates per 1,000 views are our own too, checked against the rate pages above. Full formulas are on the methodology page.