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CreatiCalc

Sponsorship Rate Calculator

Updated August 2026

Estimate what to charge for sponsored content on every platform at once, from your follower count, engagement rate, and niche, then go deeper on the platform where the deal is happening.

Your rate, on every platform

One set of numbers, five platforms. Rates assume a standard post and a mention deal; the platform calculators add formats, deal types, and add-ons.

3.0%

Not sure? Measure it first. It is the biggest multiplier in the price.

Per sponsored post, at 10K followers

$75 to $750

(followers / 1,000) × platform base × 1.5x engagement × 1.0x niche

Pick the platform to price the real deal

YouTubeBase $20 to $50 per 1K, standard post, mention deal$300 to $750InstagramBase $10 to $25 per 1K, standard post, mention deal$150 to $375X (Twitter)Base $8 to $20 per 1K, standard post, mention deal$120 to $300TikTokBase $5 to $15 per 1K, standard post, mention deal$75 to $225FacebookBase $5 to $15 per 1K, standard post, mention deal$75 to $225

YouTube reads subscribers rather than followers. Every rate is per post, before usage rights, whitelisting, and exclusivity, which stack 20% to 285% on top.

Base rates by platform

Per 1,000 followers, standard sponsored post, before any multipliers. YouTube commands 4x TikTok because a video keeps earning views for months.

YouTube$20 to $50 / 1K
Instagram$10 to $25 / 1K
X (Twitter)$8 to $20 / 1K
TikTok$5 to $15 / 1K
Facebook$5 to $15 / 1K

Go deeper on a specific platform

Each platform calculator prices formats, deal types, and the add-ons brands ask for: usage rights, whitelisting, exclusivity.

YouTube$20–$50/1KIntegrations, dedicated videos, Shorts, pre-rollsEvergreen content and high CPMs command premium rates.Instagram$10–$25/1KPosts, Reels, Stories, carouselsVisual-first format and the highest brand demand.X (Twitter)$8–$20/1KPosts, threads, SpacesThought-leadership positioning, strong B2B value.TikTok$5–$15/1KVideos, Stories, LivesLower base, but viral reach can dwarf the follower count.Facebook$5–$15/1KPosts, Reels, Stories, LivesOlder, higher-income audience, valuable for specific verticals.

How sponsorship pricing is calculated

Base rate

(Followers ÷ 1,000) × Platform Base Rate

YouTube commands $20 to $50 per 1K for long-form value; TikTok and Facebook start at $5 to $15.

Engagement multiplier

Base × 0.5x to 2x

Under 1% engagement halves the rate; above 5% doubles it. Brands pay for audiences that interact.

Content and deal multipliers

Rate × Format × Deal Type

A dedicated video review (3.5x) is worth far more than a brief Story mention (0.25 to 0.3x).

Sponsorship rates by platform, 2026

Base rates per 1,000 followers, the top-earning format on each platform, and its multiplier.

PlatformBase / 1KTop formatMultiplier
YouTube$20–$50Dedicated2.0x
Instagram$10–$25Reel1.5x
X (Twitter)$8–$20Thread1.8x
TikTok$5–$15Video1.0x
Facebook$5–$15Reel1.4x

Every figure assumes average engagement and a general niche. The universal calculator above applies your own multipliers.

Deal type multipliers, all platforms

How much of the post belongs to the brand decides the multiplier. It is the most under-used lever in creator pricing.

Mention1.0xBrief brand mention inside your own content
Series2.0xMulti-post campaign, priced per post
Dedicated2.5xThe whole post is about the brand
Review3.5xIn-depth product review, your honest take
How sponsorship pricing works

Sponsorship pricing is based on a creator's ability to deliver engaged attention to a brand's message. Unlike ad revenue, which the platform sets, sponsored rates are negotiated directly, which makes them the most lucrative channel for most creators.

Base rates vary dramatically by platform. YouTube commands the most because videos are long-form, take real production effort, and keep generating views for months. Instagram ranks second on brand demand. TikTok and Facebook start lower, but TikTok's algorithm means individual campaigns can dramatically outperform.

Engagement rate is the biggest adjustment. A creator with 20,000 followers at 6% engagement is usually worth more than one with 100,000 at 0.5%, because the smaller audience actually sees, interacts with, and acts on sponsored content.

Content format and deal structure adjust from there. A quick Story mention costs a fraction of a dedicated review, and series deals trade a per-post discount for volume.

Measure your engagement first

Engagement is the biggest multiplier in the price. Get your rate before you set your rates.

Engagement Rate CalculatorEngagement Rate BenchmarksInstagram vs YouTube SponsorshipsTikTok vs YouTubeInstagram vs TikTok

Frequently asked

How much should I charge for a sponsored post?
The standard formula is: (Followers / 1,000) x Base Rate x Engagement Multiplier x Content Multiplier x Deal Multiplier. Base rates range from $5–$50 per 1,000 followers depending on the platform. YouTube commands the highest rates ($20–$50/1K) due to long-form video and evergreen reach, while TikTok and Facebook start lower ($5–$15/1K) because content is shorter-lived. Your engagement rate, niche, content format, and deal type all adjust the final price.
Which platform pays the most for sponsorships?
YouTube consistently pays the most per 1,000 followers ($20–$50 base rate) because videos generate views for months or years and require more production effort. Instagram is second ($10–$25/1K) thanks to high brand demand and multiple content formats. X (Twitter) falls in the middle ($8–$20/1K) due to strong B2B value. TikTok and Facebook share the lowest base rates ($5–$15/1K), though TikTok's viral potential can make individual deals extremely valuable.
How does engagement rate affect sponsorship pricing?
Engagement rate is one of the biggest multipliers in sponsorship pricing. Creators with below-average engagement (under 1%) typically earn about half the standard rate. Average engagement (1–3%) earns the baseline. Above-average engagement (3–5%) can command 1.5x, and high engagement (above 5%) can justify 2x or more. Brands pay for audiences that interact, not just follower counts.
What are deal type multipliers?
Deal type multipliers reflect how much effort and creative control a sponsorship requires. A brief mention (1x) is the baseline. A dedicated post entirely about the brand is 2.5x because it requires more planning and gives up your entire post to the sponsor. An in-depth product review is 3.5x due to the extensive testing and content creation involved. Series deals (multi-post campaigns) are 2x per post, with the volume making up the per-post discount.
How do I negotiate sponsorship rates?
Start with data: know your base rate from a calculator like this one, then adjust for your specific strengths. Lead with your engagement rate if it is above average. Charge separately for usage rights (brands reusing your content in ads), exclusivity clauses (not working with competitors), and cross-posting to multiple platforms. Always price by content format: a Reel or dedicated video is worth significantly more than a Story or brief mention.
How are your numbers calculated?
All our estimates are based on publicly available industry data, creator-reported earnings, and advertising benchmarks. We explain our data sources, formulas, update schedule, and assumptions in detail on our Methodology page.

Sources

Influencer Marketing Hub

Creator survey data, rate cards, and sponsorship pricing benchmarks.

SociaVault

Engagement Rate Benchmarks 2026, a 350,000-account study across six platforms, filtered for fraudulent accounts.