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CreatiCalc

TikTok Sponsorship Rate Calculator

Updated April 2026

Work out what to charge a brand for a sponsored TikTok, then price the usage rights, whitelisting, and exclusivity they will ask for on top. Rates are built from follower count, engagement, niche, format, and deal type.

1

Your account

Micro tier, 10K to 100K
10K
1K10K100K1M
Engagement rate
5.0%

Your multiplier is 2.0x. Typical for accounts with 10K–50K followers is 5.21% to 7.84%.

General / Other carries a 1x multiplier. Finance is the ceiling at 2.0x and entertainment the floor at 0.8x, because niche pricing tracks what an audience is worth to an advertiser, not how hard the content is to make.

2

The deal

Content format

Video carries a 1x multiplier. Format alone moves this rate by 4.0x from the cheapest to the most expensive, which is why "one post, everywhere" is the worst deal you can sign.

How much of the post is theirs
Fine-tuning
2 deals

This only drives the monthly tile. Your per post rate does not change with volume, and discounting for volume is a choice you make in the negotiation, not a rate.

Your rate per postMicro

$200

mention video, before usage rights and whitelisting

Your range$100 to $300

Open at the top, settle above the middle. Brands expect a range and the first number you say is the ceiling.

Monthly at 2 deals

$400

Per 1,000 followers

$20

Per post, before tax and before agency fees. Usage rights and whitelisting stack on top. Methodology

Against your tier

Below the band

Typical engagement on TikTok for accounts with 10K–50K followers is 5.21% to 7.84%. You are at 5.0%, which sets your multiplier at 2.0x.

At 10,000 followers with 5.0% engagement in general / other, a mention video on TikTok prices at $100 to $300, around $200. That is the post alone. Usage rights, whitelisting, and exclusivity are priced separately below.

What the brand is really asking for

Tap a lever to price it in

These three get folded into "the package" for free more often than anything else in creator deals. Each one is a separate license and each one has a price.

Usage rights, organic

They re-share, screenshot, or repost your content in their own feeds. A license, not a favour.

+$150

+75% of base

Whitelisting and paid amplification

They run paid ads through your handle. This is the one creators give away most often, and it is the most expensive thing on the list.

+$300

+150% of base

Exclusivity window

You agree not to promote a competitor. Every day of it is a deal you cannot take, so it is priced by length.

Not priced

No window agreed

All-in per video, nothing added yet$100 to $300

Nothing is priced in yet, so this matches the base rate. If the brief mentions ads, re-posting, or competitors, one of these three applies.

Move the number

Follower count is the slow lever. These are the fast ones, priced at your current settings.

Add-on

Charge for whitelisting

If they want to run ads through your handle, that is $300 on this deal. Most creators hand it over inside the base fee because nobody names it on the call.

Deal type

Quote a dedicated post

A mention is 1x. A dedicated post is 2.5x, worth $300 more here. If the brief already reads like the whole post is theirs, you are doing dedicated work at mention rates.

Your rate card

Same followers, same engagement, same niche
FormatRate per post
Videothis deal$100 to $300
Story$25 to $75
Live$80 to $240

Your rates as plain text, ready to paste into a reply.

SPONSORED CONTENT RATES
TikTok, 10,000 followers, 5.0% engagement

Video           $100 to $300
Story           $25 to $75
Live            $80 to $240

Deal type: Mention (1x)
Add-ons: none included
All-in for this deal: $100 to $300

Rates hold for 30 days. Usage rights, whitelisting, and exclusivity are
priced separately and are not included unless listed above.

Am I charging enough

Log scale, same settings, follower count varied

Mega accounts charge roughly 350 times nano, so a linear axis would flatten everything under 100K into one line.

Nano1K to 10K$55 to $165
Microyou10K to 100K$550 to $1,650
Mid-Tier100K to 500K$3,000 to $9,000
Macro500K to 1M$7,500 to $22,500
Mega1M+$20,000 to $60,000

Every tier above is priced at your engagement rate, niche, format, and deal type. Change any of those and the whole column moves, which is the point: tier is the slow lever and the rest are fast.

Negotiation tips

Sell the niche, not the size

Bring audience demographics and any conversion data you have. A 20,000 follower account with buyers beats 200,000 browsers.

Never quote a single number

Quote a range and let them pick. A single number is a ceiling you set for yourself, and the first figure said out loud anchors the whole negotiation.

Offer packages, not discounts

A small discount for three or more posts earns you more total revenue and gets the brand a better per post rate. Discounting a single post just lowers your rate for next time.

Price on views, not just followers

TikTok can push a sponsored video far past your follower count. If your average views beat your follower count, lead with that number. Brands are buying reach, and on TikTok reach and followers are only loosely related.

How this is calculated

The per post rate starts at a base of $5 to $15 per 1,000 followers for a standard TikTok sponsored post. That base is multiplied by your engagement band, your niche, the content format, and the deal type.

Engagement is a stepped band, not a smooth curve. Under 1% multiplies the base by 0.5. From 1% to 3% is 1.0. From 3% to 5% is 1.5. Above 5% is 2.0. Crossing a band edge is worth more than a slow climb inside one, which is why the tip cards point at the edges.

Niche multipliers run from 0.8 for entertainment to 2.0 for finance. They reflect what an audience is worth to an advertiser, not how hard the content is to make. Format and deal type stack on top of that, and the four deal types are the difference between a passing mention and a video built around the product.

Add-ons are quoted as a percentage of the base post rate because that is how brands ask for them. Usage rights at 75% and whitelisting at 150% are our own estimates and an opening position, not a measured average.

More about TikTok sponsorship rates

TikTok vs Instagram Rates

Our TikTok base rate per follower is 50% to 60% of our Instagram base, both our own estimates. TikTok's edge is algorithm-driven distribution: a sponsored video can reach far beyond your followers if it resonates with a wider audience, and creators who consistently get high view-to-follower ratios have a case for charging more.

Content Types Explained

Video (1x): the standard TikTok sponsored content format. A short-form video in the For You feed. Story (0.25x): ephemeral 24-hour content, best for supplementary brand mentions. Live (0.8x): real-time interactive sessions where viewers engage directly with the brand content. The multiples are our own estimates.

How TikTok Compares to Other Platforms

Sponsorship base rate per 1,000 followers

Sponsorship Base Rate per 1,000 Followers by Platform (2026). Horizontal range bar chart showing sponsorship base rates per 1,000 followers for 4 platforms in 2026. Instagram: $10 to $25. X (Twitter): $8 to $20. TikTok: $5 to $15. Facebook: $5 to $15. Instagram base rates run about 1.8 times those on TikTok and Facebook at the midpoint. YouTube is not on this chart because brands price it per 1,000 views: $8 to $70 by niche.
PlatformBase rate per 1,000 followers
Instagram$10–$25
X (Twitter)$8–$20
TikTok$5–$15
Facebook$5–$15
Instagram base rates run about 1.8 times those on TikTok and Facebook at the midpoint. YouTube is not on this chart because brands price it per 1,000 views: $8 to $70 by niche.

Frequently asked

How much should I charge for a sponsored TikTok video?
Our formula starts at $5 to $15 per 1,000 followers for a basic video mention, our own estimate, adjusted for your engagement rate, niche, and deal type. A 10K-follower account at TikTok's 4.25% median engagement prices a sponsored video at $75 to $225. Engagement, niche and deal type each multiply that: a finance review at 5% or more engagement prices at 14x a general mention at 1% to 3%. TikTok prices lower than Instagram per follower in our model, but TikTok videos can reach far beyond your follower base.
Why are TikTok sponsorship rates lower than Instagram?
Our TikTok base rate per follower is 50% to 60% of our Instagram base, our own estimates for both. TikTok's higher median engagement earns it a bigger engagement multiplier, which closes some of that gap. Reach on TikTok is algorithm-driven rather than follower-driven, so it is less predictable, but a sponsored video can reach far beyond your follower count.
How does engagement rate affect TikTok sponsorship pricing?
Engagement rate significantly impacts your TikTok sponsorship rates. Creators with below 1% engagement earn about 50% less than standard rates, while those above 5% can charge 2x the standard rate. TikTok naturally has higher engagement rates than Instagram (a 4.25% median against 1.81% in SociaVault's 2026 data), so the benchmarks are different. Brands on TikTok care most about engagement quality. Comments, shares, and saves matter more than passive likes.
How much do TikTok Story sponsorships pay?
Our calculator prices a TikTok Story at 0.25x a standard video, since Stories disappear after 24 hours. Most creators bundle Stories with video sponsorships rather than selling them separately. If you do sell Stories alone, they work best for flash promotions, discount codes, or behind-the-scenes brand content.
How much can I charge for a TikTok Live sponsorship?
Our calculator prices a TikTok Live sponsorship at 0.8x a standard video, our own estimate. Lives have lower production costs but demand more of the creator's time. The advantage is the interactive element: viewers can ask questions about the product in real time. Many brands pair Live sponsorships with a follow-up edited video.
What niches pay the most for TikTok sponsorships?
In our calculator, finance and business content carries the highest multiplier at 2x the general rate, because financial products have high customer lifetime values. Technology (1.5x), education (1.3x), health and fitness (1.2x), and beauty (1.2x) also price above the base. Entertainment (0.8x) and sports (0.9x) price below it. No study publishes TikTok niche premiums, so these multipliers are our own estimates and the same on every platform.
How do I negotiate higher sponsorship rates on TikTok?
Highlight your average views relative to your follower count. If your videos consistently get views exceeding your follower count, that demonstrates strong algorithmic reach. Share specific metrics like average view-through rate, engagement rate, and past campaign performance data. Charge separately for usage rights (if the brand wants to boost your content as a Spark Ad), exclusivity, and cross-posting. Multi-video packages at a slight discount often increase total deal value.
What is a TikTok Spark Ad and how does it affect pricing?
A Spark Ad is when a brand boosts your organic TikTok content as a paid advertisement, which is TikTok's form of whitelisting. Our calculator prices whitelisting at 150% on top of the post rate, our own estimate. Always include usage rights and Spark Ad permissions as separate line items in your rate card, with clear time limits.
How many sponsored TikToks should I post per month?
No study publishes a safe share, but many creators keep sponsored posts to a minority of their feed to protect audience trust. TikTok audiences are quick to notice when a feed starts to feel like an ad channel. Focus on quality brand partnerships that align with your content style.
How do I calculate my TikTok sponsorship rate with this calculator?
Enter your follower count, engagement rate (you can enter it directly or calculate it from your average likes and comments), select your content type (Video, Story, or Live), deal type (Mention, Dedicated, Review, or Series), and content niche. The calculator instantly generates a per-post rate range (low, mid, high) from our per-follower formula. You can also view a full rate card for all content types, project monthly earnings, and see how your rate compares to other influencer tiers.
Are TikTok sponsorship rates going up or down in 2026?
Nobody publishes TikTok sponsorship prices over time, so there is no measured trend in what brands pay, and any claim that rates are rising is a guess. What moves your own price is what you can show a brand: engagement, audience fit, and measurable results like click-throughs and sales.
Should I use a flat rate or CPM pricing for TikTok sponsorships?
Flat-rate pricing (a fixed fee per video) is simpler to negotiate than CPM pricing and gives you predictable income, so it is a reasonable default to lead with. CPM pricing (charging per 1,000 views) can pay more if your content regularly goes viral, but it introduces uncertainty for both you and the brand. A hybrid approach, a guaranteed base rate plus a performance bonus if the video exceeds a view threshold, can work for both sides.
What are usage rights and why do they cost extra?
Usage rights let the brand re-use your content in their own channels. You are licensing work, not selling it outright, and our calculator prices an organic license at 75% of the post rate, our own estimate. If they want it in paid ads, that is whitelisting and it is a different, more expensive license.
What is whitelisting?
Whitelisting is the brand running paid ads through your handle, so the ad appears to come from you. It puts your name on media spend you do not control, and our calculator adds 150% to the post rate for it, our own estimate. It is the single most commonly skipped charge in creator deals.
Should I charge for exclusivity?
Yes. Agreeing not to work with a competitor for 30, 60, or 90 days blocks real income. Our calculator prices it at 20% of the post rate for 30 days, 40% for 60, and 60% for 90, and you should keep the category definition narrow. "No other beverage brands" is reasonable. "No other food or drink" is not.
Do brands expect a range or a single number?
A range. Quote low to high and let them pick a point inside it. Naming one number sets a ceiling you can only come down from, and it tells an experienced brand manager that you have not done this often.
What if the brand offers product instead of payment?
Value the product at retail and treat it as partial payment, not full payment. Gifted deals make sense when the product is genuinely expensive or you wanted it anyway. Below your normal rate they mostly transfer your audience to a brand for free.
Are these rates before or after agency fees?
Before. If you work through an agency or manager, their commission comes out of these numbers: the agency Socially Powerful told Digiday in September 2024 that a 20% commission is the industry standard. If a brand finds you through an influencer platform, check who pays the platform's fee, since some charge the brand and some take a cut from the creator. Confirm it before you agree to a number.
Can I embed this calculator on my website?
Yes! Click the "Embed" button below the calculator results to get a free embed code for your website or blog. You can customize the theme (light or dark), accent color, and height to match your site's design. The embed is fully responsive and works on any website that supports iframes.
How are your numbers calculated?
Platform rules and payout shares come from each platform's own documentation, and published figures come from the studies and reports named on each page. Where nothing is published, such as sponsorship prices per follower, we use our own estimate. Every source, and every figure we estimate ourselves, is listed on our Methodology page.

Sources

Reviewed every four to eight weeks
SociaVault

Engagement Rate Benchmarks 2026, a 350,000-account study across six platforms, filtered for fraudulent accounts.

Digiday: influencer agencies expand into talent management

September 2024 report quoting the agency Socially Powerful that a 20% commission on creator deals is the industry standard.

No platform or study publishes a sponsorship price per follower, so the base rates, multipliers and add-on prices here are our own estimates: an opening position for a negotiation, not a measured market rate. The typical engagement figures come from the study above. Full formulas and the update schedule are on the methodology page.