Facebook Sponsorship Rate Calculator

Updated August 2026

Work out what to charge a brand for a sponsored Facebook post, then price the usage rights, whitelisting, and exclusivity they will ask for on top. Rates are built from page followers, engagement, niche, format, and deal type.

Your account

Micro tier, 10K to 50K

Followers10K

1K10K100K1M

Or enter an exact count

Engagement rate

Likes plus comments, as a share of followers1.0%

Your multiplier is 1.0x. Typical for a micro page is 0.8% to 1.8%.

Content niche

General / Other carries a 1x multiplier. Finance is the ceiling at 2.0x and entertainment the floor at 0.8x, because niche pricing tracks what an audience is worth to an advertiser, not how hard the content is to make.

The deal

Content format

Feed Post carries a 1x multiplier. Format alone moves this rate by 4.7x from the cheapest to the most expensive, which is why "one post, everywhere" is the worst deal you can sign.

How much of the post is theirs

Fine-tuningDeals per month, for the monthly figure

What the brand is really asking for

Tap a lever to price it in

These three get folded into "the package" for free more often than anything else in creator deals. Each one is a separate license and each one has a price.

Usage rights, organic

They re-share, screenshot, or repost your content in their own feeds. A license, not a favour.

+$75

+75% of base

Whitelisting and paid amplification

They run paid ads through your handle. This is the one creators give away most often, and it is the most expensive thing on the list.

+$150

+150% of base

Exclusivity window

You agree not to promote a competitor. Every day of it is a deal you cannot take, so it is priced by length.

Not priced

No window agreed

All-in per feed post, nothing added yet$50 to $150

Nothing is priced in yet, so this matches the base rate. If the brief mentions ads, re-posting, or competitors, one of these three applies.

Move the number

Follower count is the slow lever. These are the fast ones, priced at your current settings.

Engagement

Cross 3% engagement

You are at 1.0%. The multiplier steps up at 3%, which is worth $50 more per post. Nothing between here and there changes the number.

Format

Sell a reel instead

Reel carries a 1.4x multiplier against feed post at 1x. Same audience, same effort bracket, $40 more per post.

Add-on

Charge for whitelisting

If they want to run ads through your handle, that is $150 on this deal. Most creators hand it over inside the base fee because nobody names it on the call.

Deal type

Quote a dedicated post

A mention is 1x. A dedicated post is 2.5x, worth $150 more here. If the brief already reads like the whole post is theirs, you are doing dedicated work at mention rates.

Your rate card

Same followers, same engagement, same niche

Format	Multiplier	Rate per post
Feed Postthis deal	1.0x	$50 to $150
Reel	1.4x	$70 to $210
Story	0.3x	$15 to $45
Live	0.7x	$35 to $105
Group Post	1.3x	$65 to $195

Your rates as plain text, ready to paste into a reply.

SPONSORED CONTENT RATES
Facebook, 10,000 followers, 1.0% engagement

Feed Post       $50 to $150
Reel            $70 to $210
Story           $15 to $45
Live            $35 to $105
Group Post      $65 to $195

Deal type: Mention (1x)
Add-ons: none included
All-in for this deal: $50 to $150

Rates hold for 30 days. Usage rights, whitelisting, and exclusivity are
priced separately and are not included unless listed above.

Am I charging enough

Log scale, same settings, follower count varied

Mega accounts charge roughly 350 times nano, so a linear axis would flatten everything under 100K into one line.

Nano1K to 10K$25 to $75

Microyou10K to 50K$150 to $450

Mid-Tier50K to 500K$1,375 to $4,125

Macro500K to 1M$3,750 to $11,250

Mega1M+$10,000 to $30,000

Every tier above is priced at your engagement rate, niche, format, and deal type. Change any of those and the whole column moves, which is the point: tier is the slow lever and the rest are fast.

Negotiation tipsWhat to say when they push back

Sell the niche, not the size

Budgets keep shifting toward smaller creators for return on spend. Bring audience demographics and any conversion data you have. A 20,000 follower account with buyers beats 200,000 browsers.

Never quote a single number

Quote a range and let them pick. A single number is a ceiling you set for yourself, and the first figure said out loud anchors the whole negotiation.

Offer packages, not discounts

A 10% to 15% discount for three or more posts earns you more total revenue and gets the brand a better per post rate. Discounting a single post just lowers your rate for next time.

Sell the demographics, not the reach

Facebook skews older and more affluent than TikTok or Instagram. Brands chasing 25 to 55 year olds pay for that. Bring page insights showing age, location, and income to the call and the reach conversation matters less.

How this is calculated

The per post rate starts at a base of $5 to $15 per 1,000 followers for a standard Facebook sponsored post. That base is multiplied by your engagement band, your niche, the content format, and the deal type.

Engagement is a stepped band, not a smooth curve. Under 1% multiplies the base by 0.5. From 1% to 3% is 1.0. From 3% to 5% is 1.5. Above 5% is 2.0. Crossing a band edge is worth more than a slow climb inside one, which is why the tip cards point at the edges.

Niche multipliers run from 0.8 for entertainment to 2.0 for finance. They reflect what an audience is worth to an advertiser, not how hard the content is to make. Format and deal type stack on top of that, and the four deal types are the difference between a passing mention and a video built around the product.

Add-ons are quoted as a percentage of the base post rate because that is how brands ask for them. Usage rights at 75% and whitelisting at 150% are the conservative end of what creators publicly report charging. Real whitelisting deals run higher, sometimes far higher, once the brand's media spend is on the table.

More about Facebook sponsorship ratesTier table, Groups, and program rules

Facebook Sponsorship Rates by Follower Tier (2026)

A quick reference for where a single sponsored piece typically lands. These ranges assume average engagement and a mention-style deal. A higher engagement rate, a premium niche like finance or tech, or a dedicated/review deal moves you toward the top of each range and beyond. Reels are priced at about 1.4x a feed post.

Page followers	Sponsored feed post	Sponsored Reel
5,000	$25 – $75	$35 – $105
10,000	$50 – $150	$70 – $210
25,000	$125 – $375	$175 – $525
50,000	$250 – $750	$350 – $1,050
100,000	$500 – $1,500	$700 – $2,100
500,000	$2,500 – $7,500	$3,500 – $10,500
1,000,000	$5,000 – $15,000	$7,000 – $21,000

Based on a $5–$15 per 1,000-follower base rate at average engagement. Enter your real numbers in the calculator above for a rate that accounts for your engagement, niche, content type, and deal structure.

Worked Example: Pricing a Dedicated Reel

Here is the formula applied end to end. Say you run a health and wellness Page with 25,000 followers and a 2.8% engagement rate, and a supplement brand wants a Reel dedicated entirely to their product.

Base rate:$5–$15 per 1,000 followers, so 25 × $5 to 25 × $15 = $125 to $375
Engagement multiplier: 2.8% is an average rate for a Page that size, so 1.0x
Niche multiplier: health and fitness pays above average, so 1.2x = $150 to $450
Content type: Reel, so 1.4x = $210 to $630
Deal type: dedicated post, so 2.5x = $525 to $1,575

Quote the brand that range and anchor your ask around the $1,050 midpoint. One detail worth noticing: at 3% engagement the multiplier steps up from 1.0x to 1.5x, which lifts this same deal to $788–$2,363. If your engagement sits just under a threshold, raising it is the fastest raise you can give yourself.

Facebook's Unique Value

Facebook reaches a broader cross-section of adults than any social platform except YouTube. Pew Research Center's 2025 survey found that 71% of US adults use Facebook, including 80% of 30- to 49-year-olds, the bracket that controls the bulk of household spending, and 57% of adults 65 and older, an audience most platforms struggle to reach at all. That older, established audience tends to have greater purchasing power than the younger crowds on TikTok or Instagram, making it particularly valuable for brands selling mid-to-high-ticket products and services. Facebook Groups add another layer of value: creators who manage active Groups can offer brands access to highly engaged communities with strong trust dynamics. These factors mean that while per-follower rates may be lower than Instagram, the return on investment for brands can be comparable or even superior.

Sponsorships vs. Facebook Content Monetization

Brand deals are one of two ways Facebook creators get paid. The other is Meta's Facebook Content Monetization program, which replaced the separate In-stream Ads, Ads on Reels, and Performance Bonus programs when those ended in August 2025. The program pays based on how your public Reels, videos, photos, and text posts perform, and Meta sets the payout. Sponsorships work the opposite way: you set the price, and the brand pays for direct access to your audience. Viewers can also send Stars during Lives and on eligible Reels, which Meta converts into a payout for the creator.

The streams stack, but they reward different things. Program payouts reward volume and reach, while sponsorship income rewards trust and demographics. A Page with a modest but older, affluent, highly engaged audience can out-earn a much larger Page on brand deals even if its Content Monetization payouts are smaller. That is why this calculator prices deals on engagement rate and niche rather than raw reach alone.

The Paid Partnership Label and Partnership Ads

Meta requires branded content to be posted through the branded content tool, which is what applies the paid partnership label, and only Facebook Pages, Groups and profiles with access to that tool can post it. You tag the business partner, and Meta's policy requires their prior permission before you do. Skipping the tool risks the post being pulled and the relationship souring, so build it into your workflow from the first deal. Separately from Meta's rules, you also have to make whatever disclosures the law where you operate requires, which in the US means the FTC's.

When a brand wants to put ad spend behind your sponsored post, that runs through Meta's Partnership Ads format and needs your approval as the creator. That approval is worth money. Charge for it separately, the same way you would charge for usage rights on any other platform, because the brand is renting your name and social proof for its own media buying. Toggle whitelisting on in the calculator to see it priced.

Content Types Explained

Feed Post (1.0x): the standard sponsored post format. A single image, video, or link post in your feed with a branded caption. Reel (1.4x): short-form vertical video with algorithmic reach boost and higher production value. Story (0.3x): ephemeral 24-hour content, lower production but useful for direct links and time-sensitive promotions. Live (0.7x):real-time broadcast with audience interaction, ideal for product demonstrations and Q&A sessions. Group Post (1.3x): a sponsored post you publish inside a Group you admin, priced at a premium for the community trust and higher engagement it carries.

Pricing Facebook Group Sponsorships

Groups are the one sponsorship format no other platform can really copy, and they price differently for a good reason. A sponsored post on your Page competes with everything else in the feed. A sponsored post inside a Group you run lands in front of members who joined specifically for that topic and who read the admin's word as a recommendation from a trusted peer, not an ad. Engagement inside active Groups runs well above typical Page engagement, and that trust is what brands are paying for.

Group deals come in a few shapes. The simplest is a single sponsored post published by you as the admin, which this calculator prices at 1.3x a comparable Page feed post: select “Group Post” as the content type and enter your member count as the follower count. Beyond one-off posts, admins sell pinned-post placements by the week, recurring branded threads, and approved-vendor arrangements where a brand gets ongoing permission to participate in the community. Price those as custom packages above the one-off rate, because they draw on the community's trust repeatedly.

Published benchmarks for Group sponsorships are thin compared to feed posts, so treat the 1.3x figure as a conservative starting point anchored to the engagement premium, not a ceiling. Two cautions from admins who do this well: disclose every sponsored post (the paid partnership label applies in Groups too), and cap the frequency. A Group that starts feeling like a billboard bleeds members, and the trust you are selling is slow to build and fast to lose.

How Facebook Compares to Other Platforms

Sponsorship base rate per 1,000 followers

Sponsorship Base Rate per 1,000 Followers by Platform (2026). Horizontal range bar chart showing sponsorship base rates per 1,000 followers for 5 platforms in 2026. YouTube: $20 to $50. Instagram: $10 to $25. X (Twitter): $8 to $20. TikTok: $5 to $15. Facebook: $5 to $15. YouTube base rates are roughly 4 times higher than Facebook.
Platform	Rate range	Base rate per 1,000 followers
YouTube		$20–$50
Instagram		$10–$25
X (Twitter)		$8–$20
TikTok		$5–$15
Facebook		$5–$15

Bars share one scale, topping out at $50 per 1,000 followers. YouTube base rates run roughly 4× higher than Facebook, which makes platform choice the single biggest factor in per-follower sponsorship pricing.

Frequently asked

How much should I charge for a sponsored Facebook post?

The standard formula is roughly $5–$15 per 1,000 followers for a basic feed post mention, adjusted for your engagement rate, niche, and deal type. A 10K-follower Facebook Page with average engagement typically charges $50–$150 per sponsored feed post. Higher engagement rates, premium niches like finance or tech, and dedicated reviews can multiply this rate by 2–5x. Facebook rates tend to be slightly lower than Instagram per follower, but Facebook audiences often have higher purchasing power due to the platform's older demographic.

How much do Facebook Reels sponsorships pay?

Facebook Reels sponsorships typically command 1.4x the rate of a standard feed post because Reels benefit from algorithmic boost and reach audiences beyond your existing followers. A creator with 50K followers might charge $250–$750 for a sponsored feed post but $350–$1,050 for a Reel. Facebook Reels are a rapidly growing format, and brands are increasingly allocating budget to short-form video content on the platform. The exact rate depends on your engagement rate, content niche, and the type of brand deal.

What is the going rate for Facebook Story sponsorships?

Facebook Story sponsorships are typically priced at about 30% of a feed post rate, since Stories are ephemeral with a 24-hour lifespan and generally get fewer views than feed posts. However, Stories with direct links or strong call-to-actions can command higher rates because they drive immediate conversions. Stories work particularly well for time-sensitive promotions, flash sales, and direct-response campaigns. Many creators sell Story packages (3–5 frames) rather than individual frames to increase deal value.

How much can I charge for a Facebook Live sponsorship?

Facebook Live sponsorships are typically priced at about 0.7x of a standard feed post rate. While Lives require significant creator time and cannot be pre-produced or edited, they offer brands real-time audience engagement, live product demonstrations, and authentic interaction through comments. Live sponsorships work exceptionally well for product launches, Q&A sessions, and tutorials. The interactive nature of Lives often drives higher conversion rates, which can justify premium pricing for brands that understand the format's value.

How does engagement rate affect Facebook sponsorship pricing?

Engagement rate is one of the most important factors in Facebook sponsorship pricing. Creators with below 1% engagement typically earn significantly less than standard rates, while those above 5% can charge a substantial premium. Brands pay for engaged audiences that will actually interact with sponsored content and convert into customers. On Facebook, engagement rates tend to be lower on average than Instagram, so a 3–5% rate is considered excellent. A 20K-follower Page with 4% engagement is often more valuable to brands than a 100K Page with 0.3%.

What niches pay the most for Facebook sponsorships?

Finance and business content commands the highest sponsorship rates on Facebook (roughly 2x the base rate) because financial products have high customer lifetime values and Facebook's audience skews toward decision-makers with disposable income. Technology (1.5x), education (1.3x), and health and fitness (1.2x) also pay above average. Entertainment and sports niches typically pay below average because they attract broader, less targeted audiences. These multipliers reflect how much brands in each industry are willing to spend on Facebook influencer marketing.

Why are Facebook sponsorship rates lower than Instagram?

Facebook sponsorship rates are generally lower per follower than Instagram because of the perception that Instagram is more "influencer-friendly" and visually driven. However, this perception undervalues Facebook's strengths: its audience skews 25–55 years old with higher average household incomes and purchasing power. Facebook also offers unique formats like Groups and Events that Instagram lacks. Savvy creators leverage these demographic advantages to negotiate higher rates by presenting audience purchasing power data and conversion metrics to brands.

How do I negotiate higher Facebook sponsorship rates?

Lead with your audience demographics rather than follower count. Facebook audiences tend to be older, more affluent, and more likely to make purchasing decisions, and that matters more than raw reach. Provide a media kit with audience age and income data, past campaign performance, and your rate card. Highlight community engagement metrics like Group activity, comment quality, and share rates, which demonstrate deeper audience connection. Charge separately for usage rights, exclusivity clauses, and cross-posting to Stories or Reels. Offering multi-post packages at a slight discount often increases total deal value while giving brands better results.

How many sponsored Facebook posts per month should I do?

Most successful creators limit sponsored content to 20–30% of their total posts to maintain audience trust and engagement. For Pages posting daily, that means 6–9 sponsored posts per month. Over-sponsoring leads to audience fatigue, decreased organic reach, and declining engagement rates, which ultimately reduces your earning potential. Facebook's algorithm also deprioritizes overly promotional content. Quality partnerships with brands that align with your audience and content style are more valuable than a high volume of sponsorships.

How do I calculate my Facebook sponsorship rate with this calculator?

Enter your follower count, engagement rate (you can enter it directly or calculate it from your average reactions, comments, and shares), select your content type (Feed Post, Reel, Story, Live, or Group Post), deal type (Mention, Dedicated, Review, or Series), and content niche. The calculator instantly generates a per-post rate range (low, mid, high) based on industry-standard formulas. You can also view a full rate card for all content types, project monthly earnings, and see how your rate compares to other creator tiers.

Are Facebook sponsorship rates going up or down in 2026?

Facebook sponsorship rates have remained stable and are showing signs of growth in 2026, driven primarily by the expansion of Facebook Reels and the continued strength of Facebook Groups as community hubs. Some predicted a decline in Facebook influencer marketing, but the platform's 3+ billion monthly active users and strong purchasing demographics continue to attract brand spending. Creators who diversify across feed posts, Reels, Stories, and Lives, and who can demonstrate measurable ROI, are seeing rate increases of 10–15% year-over-year.

What is the difference between Facebook Page and Facebook Group sponsorships?

Facebook Page sponsorships involve branded content published on your public Page, similar to a standard influencer post on any platform. Facebook Group sponsorships involve promoting a brand within a community you manage, which carries a different kind of value: community endorsement. Group sponsorships can command a premium because members trust the group admin's recommendations and engagement rates within Groups tend to be significantly higher than on Pages. Group sponsorships require careful handling to maintain community trust, though, and over-promotion can lead to member pushback or departures.

How much should I charge for a sponsored post in my Facebook Group?

A single admin-published sponsored post in an active Group is typically worth about 1.3x what a comparable Page feed post would earn, because members joined for the topic and treat the admin's recommendation as peer trust rather than advertising. Select Group Post as the content type in the calculator and enter your member count as the follower count to get a range. Recurring arrangements like weekly pinned posts or approved-vendor status should be priced as custom packages above the one-off rate. Published benchmarks for Group deals are thinner than for feed posts, so treat the calculator output as a conservative floor, disclose every sponsored post, and keep the frequency low enough that the community never feels like a billboard.

How is a Facebook sponsorship different from Facebook Content Monetization?

Facebook Content Monetization is Meta's own payout program. It replaced In-stream Ads, Ads on Reels, and the Performance Bonus in 2025 and pays creators based on the performance of public Reels, videos, photos, and text posts. A sponsorship is a direct deal where a brand pays you a negotiated fee. Program earnings depend on Meta's payout rates and your content volume, while sponsorship rates depend on your engagement, niche, and audience demographics. Most full-time Facebook creators earn from both at the same time, and this calculator prices the sponsorship side.

Do I need the paid partnership label on sponsored Facebook posts?

Yes. Meta's Branded Content Policies require branded content to be posted through the branded content tool, which is what produces the paid partnership label, and only Facebook Pages, Groups and profiles with access to that tool can post it. You have to tag the business partner, and the policy requires their prior permission before you do. Separately, you have to make whatever disclosures the law where you operate requires, which in the US means the FTC's rules and not just Meta's. Two constraints worth pricing around: you cannot accept payment to post content that does not feature you or that you were not involved in creating, and branded content cannot carry pre-roll, mid-roll or post-roll ads, banner ads, or title cards inside the first three seconds. Letting a brand run your post as an ad is a separate permission from posting it, so treat it as its own line item: posting organically is one price, and granting ad usage is another.

What are usage rights and why do they cost extra?

Usage rights let the brand re-use your content in their own channels. You are licensing work, not selling it outright, and the standard organic license runs about 75% of the post rate. If they want it in paid ads, that is whitelisting and it is a different, more expensive license.

What is whitelisting?

Whitelisting is the brand running paid ads through your handle, so the ad appears to come from you. On Facebook that runs through Meta's Partnership Ads format and needs your approval as the creator. This calculator adds 150% to the post rate for it, and it is the single most commonly skipped charge in creator deals.

Should I charge for exclusivity?

Yes. Agreeing not to work with a competitor for 30, 60, or 90 days blocks real income. Price it at 20% of the post rate for 30 days, 40% for 60, and 60% for 90, and keep the category definition narrow. "No other beverage brands" is reasonable. "No other food or drink" is not.

Do brands expect a range or a single number?

A range. Quote low to high and let them pick a point inside it. Naming one number sets a ceiling you can only come down from, and it tells an experienced brand manager that you have not done this often.

What if the brand offers product instead of payment?

Value the product at retail and treat it as partial payment, not full payment. Gifted deals make sense when the product is genuinely expensive or you wanted it anyway. Below your normal rate they mostly transfer your audience to a brand for free.

Are these rates before or after agency fees?

Before. If you work through an agency or manager, expect 15% to 20% off the top. If the brand approaches through an influencer platform, the platform fee usually comes out of their budget rather than yours, but confirm which side pays before you agree to a number.

Can I embed this calculator on my website?

Yes! Click the "Embed" button below the calculator results to get a free embed code for your website or blog. You can customize the theme (light or dark), accent color, and height to match your site's design. The embed is fully responsive and works on any website that supports iframes.

How are your numbers calculated?

All our estimates are based on publicly available industry data, creator-reported earnings, and official platform documentation. We explain our data sources, formulas, update schedule, and assumptions in detail on our Methodology page.

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Facebook Engagement Rate CalculatorGet the exact rate this page multiplies by Instagram Sponsorship Rate CalculatorPrice the same deal on your Instagram audience Sponsorship Rate CalculatorCompare your rate across every platform

Sources

Reviewed every four to eight weeks

Influencer Marketing Hub

Creator survey data, rate cards, and sponsorship pricing benchmarks.

SociaVault

Engagement Rate Benchmarks 2026, a 350,000-account study across six platforms, filtered for fraudulent accounts.

Pew Research Center

Americans and social media, 2025 NPORS survey of 5,022 US adults. Facebook adoption by age group.

Meta Branded Content Policies

Branded content tool requirement, business-partner tagging permission, prohibited and restricted categories, and format restrictions.

Meta Content Monetization

Current enrollment status for Facebook Content Monetization (invite-only).

Add-on uplifts reflect the conservative end of publicly reported creator deals. No single source is used in isolation; the ranges represent the consensus across them. Full formulas and the update schedule are on the methodology page.