Work out your page engagement rate from reactions, comments, and shares, by page followers or by post reach, then see whether that number is actually good for a page your size. Facebook rates look tiny next to other platforms; the bands account for that.
General / Other averages 0.09% on Facebook. The niche does not change your rate, it changes what your rate is compared against.
The follower-based formula is the industry standard and what brands ask for. The other mode answers a different question: how well the content performs with the people who actually saw it.
(Reactions + Comments + Shares) / Page followers × 100 = (80 + 10 + 5) / 5,000 = 1.90%
This does not change the rate. It frames the averages above: 10 or more recent posts gives a stable read, 3 gives you one viral outlier wearing a trend costume.
1.90%
AverageBenched against nano pages like you, not the platform-wide average.
Interactions per post
95
Worth to brands
$25 to $75
Per sponsored post at this rate and niche. Price a real deal on the Facebook sponsorship calculator.
Averages across your last 10 posts. One viral outlier is a trend costume, not a rate. Methodology
Engagement health
B-Four things brands check, scored out of 100. The headline rate is only 40 of them.
At 5,000 page followers with 95 interactions per post, your engagement rate is 1.90%. That reads average for a nano page, against a typical band of 1.5% to 3.0%, and it prices sponsored posts at roughly $25 to $75.
Platform-wide averages by content category. Your own niche is highlighted below; being above your niche average matters more to brands than beating the platform number.
The Facebook average across every account is 0.15% in 2026. Every niche above it earns attention naturally; every niche below it works for each interaction.
Each card re-runs the formula with one change, at your current numbers.
Double your comments
At 20 comments per post your rate reads 2.10%, up 0.20pp. Comments are the strongest active-interest signal, and brands weight them over likes.
Grow likes by 50%
At 120 likes per post your rate reads 2.70%, up 0.80pp. The cheapest route is posting when your audience is online, not making more content.
Triple your shares
Posts people tag friends in or share to their own timeline get prioritized reach. Relatable quotes, useful tips, and community content perform best. Tripled, your rate reads 2.10%, up 0.20pp.
What "Good" takes from here
Good starts at 2.3% for your tier. That is 18 more interactions per post at your current size, in any mix of reactions, comments, shares.
The ratios brands read past the headline number
Shares are the most powerful signal in Facebook's ranking. A shared post reaches a new timeline organically, which nothing else on the platform does for free.
Baselines differ wildly by platform: TikTok averages 4.25% while X averages 0.10%. Holding your relative performance constant, your 1.90% on Facebook is the equivalent of:
Engagement on Facebook has drifted since 2023 as the platform matured. Your rate against each year's average:
The rate is (Reactions + Comments + Shares) divided by page followers, times 100. The follower-based version is the industry standard for comparing accounts; the alternative denominator measures content performance among people who actually saw it and typically reads 2 to 5x higher.
Engagement rates fall as accounts grow, so the verdict compares you against your follower tier, not the whole platform. A nano creator at 1.5% to 3.0% is performing normally; the same number from a mega account would be exceptional.
Verdicts step at the band edges: at or above 120% of the band ceiling reads Excellent, above the midpoint Good, inside the band Average, under half the floor Low.
The brand deal figure multiplies your follower count by a per 1,000 base of $5 to $15, then by the same engagement band and niche multipliers the sponsorship calculators use, so the two tools always agree.
A Facebook Page organically reaches just 2 to 6% of its own followers. The algorithm prioritizes friends and family, and reaching the rest of your audience is a paid boost. That is why 1% is a genuinely strong Page rate while Instagram averages about 0.98% and TikTok about 4.25%. Judge a Page against Facebook bands, not cross-platform ones.
The calculator counts all six reaction types (Like, Love, Haha, Wow, Sad, Angry) equally, which is the industry standard for the formula. Facebook's own ranking gives slightly more distribution weight to non-Like reactions, especially Love and Wow, because they signal a stronger response than a reflex tap.
Where people go next from this page.
Longer guides behind the numbers above.
Annual engagement rate reports by platform, follower tier, and industry.
Engagement rate calculation methodology and platform benchmarks.
Cross-platform engagement benchmarks and year-over-year trend data.
Engagement Rate Benchmarks 2026, a 350,000-account study across six platforms, filtered for fraudulent accounts.
Platform marketing benchmarks used to cross-check engagement rates by industry.
No single source is used in isolation; the ranges represent the consensus across them. Full formulas and the update schedule are on the methodology page.