Work out your engagement rate from likes, replies, reposts, and bookmarks, by followers or by impressions, then see whether that number is actually good for an account your size. X baselines are the lowest of any platform; the bands account for that.
General / Other averages 0.08% on X (Twitter). The niche does not change your rate, it changes what your rate is compared against.
The follower-based formula is the industry standard and what brands ask for. The other mode answers a different question: how well the content performs with the people who actually saw it.
(Likes + Replies + Reposts + Bookmarks) / Followers × 100 = (50 + 5 + 10 + 3) / 5,000 = 1.36%
This does not change the rate. It frames the averages above: 10 or more recent posts gives a stable read, 3 gives you one viral outlier wearing a trend costume.
1.36%
AverageBenched against nano accounts like you, not the platform-wide average.
Interactions per post
68
Worth to brands
$40 to $100
Per sponsored post at this rate and niche. Price a real deal on the X sponsorship calculator.
Averages across your last 10 posts. One viral outlier is a trend costume, not a rate. Methodology
Engagement health
B+Four things brands check, scored out of 100. The headline rate is only 40 of them.
At 5,000 followers with 68 interactions per post, your engagement rate is 1.36%. That reads average for a nano account, against a typical band of 1.0% to 3.0%, and it prices sponsored posts at roughly $40 to $100.
Platform-wide averages by content category. Your own niche is highlighted below; being above your niche average matters more to brands than beating the platform number.
The X (Twitter) average across every account is 0.10% in 2026. Every niche above it earns attention naturally; every niche below it works for each interaction.
Each card re-runs the formula with one change, at your current numbers.
Double your comments
At 10 comments per post your rate reads 1.46%, up 0.10pp. Comments are the strongest active-interest signal, and brands weight them over likes.
Grow likes by 50%
At 75 likes per post your rate reads 1.86%, up 0.50pp. The cheapest route is posting when your audience is online, not making more content.
Triple your reposts
Bold takes, useful data, and quote-post bait get amplified. Content that makes people look smart for sharing it gets reposted most. Tripled, your rate reads 1.76%, up 0.40pp.
What "Good" takes from here
Good starts at 2.0% for your tier. That is 32 more interactions per post at your current size, in any mix of likes, replies, reposts, bookmarks.
The ratios brands read past the headline number
Reposts amplify further than any other interaction on X, and bookmarks signal lasting value. Both ratios matter more to brands than the raw like count.
Baselines differ wildly by platform: TikTok averages 4.25% while X averages 0.10%. Holding your relative performance constant, your 1.36% on X (Twitter) is the equivalent of:
Engagement on X (Twitter) has drifted since 2023 as the platform matured. Your rate against each year's average:
The rate is (Likes + Replies + Reposts + Bookmarks) divided by followers, times 100. The follower-based version is the industry standard for comparing accounts; the alternative denominator measures content performance among people who actually saw it and typically reads 2 to 5x higher.
Engagement rates fall as accounts grow, so the verdict compares you against your follower tier, not the whole platform. A nano creator at 1.0% to 3.0% is performing normally; the same number from a mega account would be exceptional.
Verdicts step at the band edges: at or above 120% of the band ceiling reads Excellent, above the midpoint Good, inside the band Average, under half the floor Low.
The brand deal figure multiplies your follower count by a per 1,000 base of $8 to $20, then by the same engagement band and niche multipliers the sponsorship calculators use, so the two tools always agree.
X has four per-post engagement signals: likes, replies, reposts, and bookmarks. Some calculators exclude bookmarks because they are private, but a bookmark is a reader filing your post away to come back to, which is a stronger value signal than a like. Counting all four gives the fuller picture, and it is how this calculator works.
X engagement has fallen roughly 33% since 2021, to about 0.10% in 2026, the lowest of any major platform: Instagram averages about 0.98%, TikTok about 4.25%, and Facebook about 0.15%. The algorithmic feed, sheer post volume, and user migration all cut into per-post interaction. X still owns real-time conversation and thought leadership, and none of that shows up in an engagement rate.
Where people go next from this page.
Longer guides behind the numbers above.
Annual engagement rate reports by platform, follower tier, and industry.
Engagement rate calculation methodology and platform benchmarks.
Cross-platform engagement benchmarks and year-over-year trend data.
Engagement Rate Benchmarks 2026, a 350,000-account study across six platforms, filtered for fraudulent accounts.
Platform marketing benchmarks used to cross-check engagement rates by industry.
No single source is used in isolation; the ranges represent the consensus across them. Full formulas and the update schedule are on the methodology page.