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CreatiCalc

X (Twitter) Engagement Rate Calculator

Updated August 2026

Work out your engagement rate from likes, replies, reposts, and bookmarks, by followers or by impressions, then see whether that number is actually good for an account your size. X baselines are the lowest of any platform; the bands account for that.

1

Your account

Nano tier, 0 to 10K
5K
1K10K100K1M

General / Other averages 1.11% on X (Twitter). The niche does not change your rate, it changes what your rate is compared against.

2

Your average post

Count engagement against

The follower-based formula is the industry standard and what brands ask for. The other mode answers a different question: how well the content performs with the people who actually saw it.

50
101001K10K100K
5
101001K10K
10
101001K10K
3
101001K10K

(Likes + Replies + Reposts + Bookmarks) / Followers × 100 = (50 + 5 + 10 + 3) / 5,000 = 1.36%

Fine-tuning

This does not change the rate. It frames the averages above: 10 or more recent posts gives a stable read, 3 gives you one viral outlier wearing a trend costume.

Your engagement rateNano

1.36%

Below average

Benched against nano accounts like you, not the platform-wide median.

Your tier's band2.2% to 3.4%
you, 1.36%typical for nanogeneral / other avg, 1.11%

Interactions per post

68

Worth to brands

$40 to $100

Per sponsored post at this rate and niche. Price a real deal on the X sponsorship calculator.

Averages across your last 10 posts. One viral outlier is a trend costume, not a rate. Methodology

Engagement health

B-
Rate vs your tier10/40
Likes to comments20/20
Reposts to likes20/20
Vs your niche12/20

Four things brands check, scored out of 100. The headline rate is 40 of those points.

At 5,000 followers with 68 interactions per post, your engagement rate is 1.36%. That reads below average for a nano account, against a typical band of 2.2% to 3.4%, and it prices sponsored posts at roughly $40 to $100.

Your niche, benchmarked

SociaVault 2026, X (Twitter)

Only one of the niches this calculator offers has a published X (Twitter) figure, so this chart is thin.

Fashion0.68%

The X (Twitter) median across every account is 1.11% in 2026. Niches above it earn attention more easily; niches below it work harder for each interaction.

Move the number

Each card re-runs the formula with one change, at your current numbers.

Comments

Double your comments

At 10 comments per post your rate reads 1.46%, up 0.10pp. Comments are the strongest active-interest signal, and brands weight them over likes.

Likes

Grow likes by 50%

At 75 likes per post your rate reads 1.86%, up 0.50pp. The cheapest route is posting when your audience is online, not making more content.

Reposts

Triple your reposts

Bold takes, useful data, and quote-post bait get amplified. Content that makes people look smart for sharing it gets reposted most. Tripled, your rate reads 1.76%, up 0.40pp.

The gap

What "Good" takes from here

Good starts at 2.8% for your tier. That is 72 more interactions per post at your current size, in any mix of likes, replies, reposts, bookmarks.

What your engagement is made of

68 interactions per post
Likes 74%Replies 7%Reposts 15%Bookmarks 4%

The ratios brands read past the headline number

Reposts to likes20.0%Likes to comments10:1Bookmarks to likes6.0%

Reposts amplify further than any other interaction on X, and bookmarks signal lasting value. Both ratios matter more to brands than the raw like count.

Your rate in context

Baselines differ wildly by platform: TikTok averages 4.25% while X averages 1.11%. Holding your relative performance constant, your 1.36% on X (Twitter) is the equivalent of:

Instagram≈ 2.22%TikTok≈ 5.21%Facebook≈ 0.18%YouTube≈ 3.75%

Engagement on X (Twitter) has fallen since 2024. Your rate against each year's median:

YearX (Twitter) medianYou vs it
20241.38%-0.02pp
20251.22%+0.14pp
20261.11%+0.25pp
How this is calculated

The rate is (Likes + Replies + Reposts + Bookmarks) divided by followers, times 100. Measured on followers, it is the figure brands compare accounts by. Measured on impressions, it shows how the content did with the people who saw it.

Engagement rates fall as accounts grow, so the verdict compares you against your follower tier, not the whole platform. A nano creator at 2.2% to 3.4% is performing normally; the same number from a mega account would be exceptional.

Verdicts step at the band edges: at or above 120% of the band ceiling reads Excellent, above the midpoint Good, inside the band Average, under half the floor Low.

The brand deal figure multiplies your follower count by a per 1,000 base of $8 to $20, then by the same engagement band and niche multipliers the sponsorship calculators use, so the two tools always agree.

Creator tierFollowersTypical rate
Nano Account0 to 10K2.18% to 3.41%
Micro Account10K to 50K1.42% to 2.18%
Mid-Tier Account50K to 100K0.97% to 1.42%
Macro Account100K to 500K0.63% to 0.97%
Mega Account500K+0.35% to 0.63%
More on X engagement

Why Bookmarks Are Counted

X has four per-post engagement signals: likes, replies, reposts, and bookmarks. Some calculators exclude bookmarks because they are private, but a bookmark is a reader filing your post away to come back to, which is a stronger value signal than a like. Counting all four gives the fuller picture, and it is how this calculator works.

Why X Sits at the Bottom

X engagement went from 1.38% in 2024 to 1.11% in 2026, down 20% in SociaVault's data, the lowest of the creator platforms it measures: Instagram's median is 1.81% and TikTok's 4.25%. The algorithmic feed, sheer post volume, and user migration all cut into per-post interaction. X still owns real-time conversation and thought leadership, and none of that shows up in an engagement rate.

Frequently asked

What is a good X (Twitter) engagement rate?
X (Twitter) engagement rates are the lowest of the creator platforms SociaVault measures, and falling. Measured against followers, its 2026 median runs 2.18% under 10K followers, 1.42% at 10K–50K, 0.97% at 50K–100K, 0.63% at 100K–500K and 0.35% at 500K+. The median across all accounts is 1.11%, and the calculator grades you against your own size group rather than that single figure.
How is X (Twitter) engagement rate calculated?
There are two common methods for calculating X engagement rate. The follower-based method: (Likes + Replies + Reposts + Bookmarks) divided by Followers multiplied by 100. The impressions-based method: (Likes + Replies + Reposts + Bookmarks) divided by Impressions multiplied by 100. The follower-based method is standard for comparing accounts, while the impressions-based method better measures how well your content resonates with people who actually see it. Our calculator supports both methods.
Should I calculate X engagement by followers or by impressions?
Use follower-based engagement when comparing your account to competitors or industry benchmarks. It is the standard metric. Use impressions-based engagement when analyzing individual post performance, because it tells you how often a view of your post turned into an interaction. X provides impression counts for all posts, making this metric easily accessible. Metricool's 2026 study puts the average X engagement rate by impressions at 1.58% in 2025, across 15,116 X accounts connected to Metricool. Metricool counts likes, reposts and replies; this calculator adds bookmarks, so its rate reads slightly higher on the same posts.
What is the average X (Twitter) engagement rate in 2026?
The median X engagement rate is 1.11% in SociaVault's 2026 benchmarks, follower-based. Across the study's series it went from 1.38% in 2024 to 1.11% in 2026, down 20%, the steepest decline of any platform it measures. For context, the creator medians are 1.81% on Instagram and 4.25% on TikTok.
How can I increase my X (Twitter) engagement rate?
To boost X engagement: post threads (SociaVault found they average about twice the engagement of single tweets), use images and videos (visual content gets significantly more engagement), tweet during peak hours (8–10 AM and 6–9 PM in your audience's timezone), engage in replies to other accounts in your niche, use quote posts to add context to trending topics, create polls (they drive high engagement due to the low-effort interaction), be opinionated but constructive, and post consistently 3–5 times daily. On X, frequency matters more than on any other platform because the timeline moves fast.
What X engagement rate do brands want for sponsorships?
There is no published minimum; brands judge you against accounts your size, so beating the median for your follower count is the workable target. X's own-estimate sponsorship base rate ($8–$20 per 1,000 followers) sits below Instagram's ($10–$25) but above TikTok's and Facebook's ($5–$15), even though X's engagement rate runs lower than Instagram's and TikTok's (SociaVault's 2026 medians: 1.11% on X vs 1.81% on Instagram and 4.25% on TikTok). Brands on X often focus more on impressions, link clicks, and conversation metrics rather than pure engagement rate. X Premium subscribers with verified badges may command higher sponsorship rates due to increased reach from algorithmic boosting.
How does X Premium affect engagement rate?
X Premium (formerly Twitter Blue) subscribers receive algorithmic boosting, meaning their posts are shown to more users and appear higher in replies. This can significantly increase impressions, which may actually decrease your impressions-based engagement rate (since more people see your content but not all interact). However, the increased visibility typically results in higher absolute engagement numbers and a higher follower-based engagement rate. Premium subscribers also get priority ranking in conversations, which can drive more reply engagement.
How does X monetization through ad revenue sharing work?
It no longer works the way most guides describe. Revenue from ads shown in replies was the original 2023 model, and X abandoned it in late 2024 in favour of paying on engagement from Premium (verified) users. X then closed that program, Creator Revenue Sharing, to new enrollments on August 7, 2026 and retired it on September 7, 2026. Its replacement, Original Content Rewards, pays on qualified impressions: unique views from Premium subscribers on the Home Timeline where at least half the post is visible, with replies excluded entirely. That last detail matters for engagement strategy, because reply volume no longer feeds the payout the way it did under the 2023 model. Eligibility is 500 verified followers plus 500,000 Home Timeline impressions from verified users over 90 days.
Can I embed this calculator on my website?
Yes! Click the "Embed" button below the calculator results to get a free embed code for your website or blog. You can customize the theme (light or dark), accent color, and height to match your site's design. The embed is fully responsive and works on any website that supports iframes.

Sources

Reviewed every four to eight weeks
SociaVault

Engagement Rate Benchmarks 2026, a 350,000-account study across six platforms, filtered for fraudulent accounts.

Socialinsider

Facebook benchmarks from 130,683 brand Pages, 2024 to 2025, on the same formula as ours. Instagram format rates.

Socialinsider TikTok benchmarks

TikTok benchmarks from 214,507 profiles, 2024 to 2025, in a report aimed at brands, with engagement measured against views.

Buffer

The State of Social Media Engagement in 2026: 52 million posts from accounts that post through Buffer, with engagement measured against reach.

Metricool

X statistics from its 2026 Social Media Study of accounts connected to Metricool: 1,123,528 posts from 15,116 X accounts, with engagement measured against impressions. CreatiCalc is a Metricool affiliate.

Hootsuite

Engagement rate calculation formulas and methodology.

Each benchmark comes from the study named beside it, and where no study publishes one we leave it out rather than estimate it. The health score and the brand deal price are our own. Full formulas and the update schedule are on the methodology page.

Follow @CreatiCalc on X

Creator pay numbers and platform rule changes, posted as we find them.

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