YouTube CPM Calculator
Updated July 2026A YouTube CPM calculator is a free tool that shows what advertisers pay per 1,000 ad impressions for your niche and audience country, and what share of that actually reaches your AdSense account as RPM.
Your channel
Sets your CPM rangeNiche sets the rate advertisers bid for your kind of viewer, and audience country sets how much those advertisers have to spend. The two multiply.
Your views
Turns the rate into revenue$14
Technology for a United States audience, top 2% of all niche and country combinations.
RPM, take-home
$7.7
$4.4 to $12 per 1,000 views
Monthly revenue
$770
$440 to $1,210 at 100.0K views
RPM = CPM × 55% (your share of ad revenue) and assumes fully monetized views, so treat it as a ceiling: ad blockers, non-monetized views, and skipped ads pull real-world RPM lower. Methodology
For a full 12-month projection with growth and seasonality, run these numbers through the YouTube Money Calculator.
How this calculator worksTwo datasets, multiplied
This calculator crosses two datasets we maintain year-round: YouTube CPM ranges for 10 content niches, and blended CPM rates for 41 audience countries. Most CPM tables online give you one or the other. In reality the two multiply: your niche sets the rate advertisers bid for your kind of viewer, and your audience country sets how much those advertisers have to spend.
The output shows both numbers that matter: CPM (what advertisers pay per 1,000 ad impressions) and RPM (your 55% share, per 1,000 views). If you want a full 12-month projection with growth modeling and seasonality, feed your numbers into the YouTube Money Calculator.
How the Calculator Combines Niche and Country
The niche benchmarks in the first table reflect premium ad markets, so the United States anchors the country scale at 1.0x. Every other country scales by the ratio of its blended CPM to the US blended CPM: pick Germany and the calculator applies roughly half of US rates, pick India and it applies roughly a seventh. That keeps the combined estimate consistent with both source tables instead of double-counting the geography effect. It is a simplification (real channels have mixed audiences), but it is transparent, and it lands within the ranges creators actually report. If your audience splits across several countries, run your top two and weight by their share of your watch time.
YouTube CPM by niche (2026)All 10 niches, with RPM
Niche is the single biggest CPM lever, worth more than production quality, subscriber count, or upload frequency combined. Advertisers pay for who is watching, not how good the video is. A finance video watched by people researching investments earns roughly 3x the CPM of a gaming video watched by teenagers, and up to 11x comparing the top of the finance range against the bottom of the gaming one, because the finance viewer might buy a brokerage account and the gaming viewer might buy nothing.
| Niche | Per 1K views |
|---|---|
| Finance & Business | $12–$45 |
| Technology | $8–$22 |
| Education | $5–$18 |
| Health & Fitness | $6–$18 |
| Lifestyle | $5–$14 |
| Travel | $4–$10 |
| Gaming | $4–$12 |
| Beauty & Fashion | $3–$10 |
| Food & Cooking | $3–$8 |
| Entertainment | $3–$10 |
Sorted by mid-range CPM. Figures assume a moderately US-weighted audience. Bars share one scale, topping out at $45.
| Niche | CPM | RPM | Per 1M views |
|---|---|---|---|
| Finance & Business | $12–$45 | $6.60–$24.75 | $6,600–$24,750 |
| Technology | $8–$22 | $4.40–$12.10 | $4,400–$12,100 |
| Education | $5–$18 | $2.75–$9.90 | $2,750–$9,900 |
| Health & Fitness | $6–$18 | $3.30–$9.90 | $3,300–$9,900 |
| Lifestyle | $5–$14 | $2.75–$7.70 | $2,750–$7,700 |
| Travel | $4–$10 | $2.20–$5.50 | $2,200–$5,500 |
| Gaming | $4–$12 | $2.20–$6.60 | $2,200–$6,600 |
| Beauty & Fashion | $3–$10 | $1.65–$5.50 | $1,650–$5,500 |
| Food & Cooking | $3–$8 | $1.65–$4.40 | $1,650–$4,400 |
| Entertainment | $3–$10 | $1.65–$5.50 | $1,650–$5,500 |
Rates assume a predominantly US audience. RPM = CPM × 0.55 (YouTube's 55% creator share); per-1M figures assume fully monetized views, so real payouts land somewhat lower.
YouTube CPM by country (2026)41 countries, four tiers
Niche sets your ceiling, audience country sets your floor. The same finance video pays completely different rates depending on where its viewers live, because ad prices follow advertiser competition and purchasing power. The tables below show blended cross-niche ranges for 41 countries, grouped into four tiers. For why these gaps exist and how creators shift their audience mix, see our guide to YouTube CPM rates by country.
Tier 1: Premium Markets
$3–$20 CPMThe most competitive ad markets: large advertiser bases and high purchasing power.
| Country | CPM | RPM |
|---|---|---|
| United States | $6–$20 | $3–$9 |
| Australia | $5–$15 | $2.50–$7 |
| Switzerland | $5–$14 | $2.50–$7 |
| Norway | $5–$13 | $2.50–$6.50 |
| New Zealand | $4–$12 | $2–$6 |
| Canada | $4–$12 | $2–$6 |
| Germany | $4–$11 | $2–$5 |
| Denmark | $4–$11 | $2–$5 |
| United Kingdom | $4–$11 | $2–$5 |
| Netherlands | $4–$10 | $2–$5 |
| Finland | $4–$10 | $2–$5 |
| Sweden | $4–$10 | $2–$5 |
| Austria | $3–$9 | $1.50–$4 |
Tier 2: Strong Markets
$2–$7 CPMDeveloped economies with mature digital ad markets, but smaller advertiser pools than Tier 1.
| Country | CPM | RPM |
|---|---|---|
| Belgium | $3–$7 | $1.50–$3.50 |
| Ireland | $3–$7 | $1.50–$3.50 |
| France | $2.50–$7 | $1.20–$3.50 |
| Japan | $2–$6 | $1–$3 |
| South Korea | $2–$6 | $1–$3 |
| Italy | $2–$5 | $1–$2.50 |
| Spain | $2–$5 | $1–$2.50 |
| Singapore | $2.50–$6 | $1.20–$3 |
| United Arab Emirates | $2.50–$6 | $1.20–$3 |
Tier 3: Emerging Markets
$1–$6 CPMGrowing ad markets with rising digital spend, but far less advertiser competition than Tier 1 or 2.
| Country | CPM | RPM |
|---|---|---|
| Brazil | $2–$6 | $1–$2.50 |
| Mexico | $1.50–$4 | $0.70–$2 |
| Poland | $2–$5 | $1–$2.50 |
| Turkey | $1–$3 | $0.50–$1.50 |
| Argentina | $1–$3 | $0.50–$1.50 |
| Saudi Arabia | $2–$6 | $1–$2.50 |
| Malaysia | $1.50–$4 | $0.70–$2 |
| Thailand | $1–$3 | $0.50–$1.50 |
| Colombia | $1–$3 | $0.50–$1.50 |
| Romania | $1.50–$4 | $0.70–$2 |
Tier 4: Low-CPM Markets
$0.40–$3 CPMLarge audiences but limited advertiser budgets. High view volumes here do not translate to proportionally high revenue.
| Country | CPM | RPM |
|---|---|---|
| India | $0.80–$3 | $0.30–$1.20 |
| Indonesia | $0.80–$3 | $0.30–$1.20 |
| Philippines | $0.60–$2.50 | $0.25–$1 |
| Vietnam | $0.50–$2 | $0.20–$0.80 |
| Pakistan | $0.50–$1.80 | $0.20–$0.70 |
| Bangladesh | $0.40–$1.50 | $0.15–$0.60 |
| Nigeria | $0.60–$2 | $0.25–$0.80 |
| Egypt | $0.50–$2 | $0.20–$0.80 |
| Kenya | $0.60–$2.50 | $0.25–$1 |
Ranges are cross-niche averages; finance and tech run higher, music and kids' content lower. RPM here reflects creator take-home per 1,000 views including non-monetized views, which is why it runs below a straight 55% of CPM.
CPM vs RPM: the number that actually pays youBudget from RPM
Creators mix these up constantly, and the confusion costs them real planning accuracy. CPM is an advertiser metric: dollars per 1,000 ad impressions, before YouTube's cut. RPM is your metric: dollars per 1,000 video views, after the 45% platform share and after all the views that never showed an ad. A channel with a $12 CPM might have a $4 RPM, and both numbers are healthy. When YouTube Analytics shows your CPM rising while revenue stays flat, it usually means fewer of your views are monetized, not that you are earning more. Budget from RPM. Brag about CPM.
Why Q4 pays moreDecember runs about 1.4x the annual average
CPM is an auction, and Q4 is when the most bidders show up. Black Friday, Cyber Monday, and holiday campaigns push rates up: MilX puts November and December 30% to 80% above the annual average. Our own curve, an estimate, puts November 28% and December 38% above it. January is the hangover: budgets reset, and MilX expects a 30% to 50% drop from the December peak. Plan around it. Publish your most monetizable videos in Q4, and do not panic-read your January analytics.
What actually moves your CPMNot subscriber count
- Topic selection within your niche moves it most. You do not need to become a finance channel. A gaming channel that covers gaming laptops, capture cards, and monitors pulls tech-advertiser CPMs on those videos. A fitness channel covering supplements and insurance-adjacent health topics does the same.
- Audience geography is the quiet multiplier. English-language titles and thumbnails, US-relevant examples, and upload times aligned to North American evenings all nudge your audience mix toward higher-CPM regions.
- Videos over 8 minutes unlock mid-rolls. More ad impressions per view raises effective RPM even when CPM stays flat. This is the easiest revenue lever most small channels ignore.
- Advertiser-friendliness protects the rate you already earn. Profanity in the first 30 seconds, violence, and controversial framing trigger limited ads, which collapses your effective CPM regardless of niche.
- Subscriber count does not move CPM.Advertisers pay for the viewer watching the ad, not the channel's size. A 10K-subscriber finance channel out-earns a 500K-subscriber entertainment channel per view, every time.
Frequently asked
What is CPM on YouTube?
What is the average CPM on YouTube?
Which YouTube niche has the highest CPM?
Which country has the highest YouTube CPM?
What is a good CPM on YouTube?
Why is my RPM so much lower than my CPM?
Does video length affect CPM?
Why did my CPM drop in January?
What is the CPM for YouTube Shorts?
Do these CPM rates include YouTube Premium revenue?
Related tools
Where people go next from this page.
Further reading
Longer guides behind the numbers above.
Sources
Sources checked September 2026, reviewed quarterlyYouTube's own terms: creators get 55% of ad revenue on long-form videos and 45% of the revenue allocated to their Shorts.
CPM and RPM by niche, updated June 2026. Credits creator dashboards, industry surveys and its own analytics, with no sample size.
CPM and RPM ranges for 17 niches, April 2026. No sample or method published. Its finance range runs well above ours.
CPM and RPM by niche, updated April 2026. Says it draws on real channel data, with no sample size.
YouTube CPM and RPM by country for 2026, from MilX data on 5,000+ monetized creators in its network. Also puts November and December 30% to 80% above the annual average.
YouTube on why CPM moves through the year: advertisers bid higher just before holidays.
Says YouTube CPM follows a yearly cycle, highest around the holidays and lowest in January.
Every one of our niche ranges overlaps what these reports publish, but they disagree with each other, sometimes by more than double, and most don't show their samples, so read the ranges as estimates. Country ranges were checked in September 2026 against MilX's data, and RPM applies YouTube's 55% creator share. The seasonal figures are our own estimates. Full formulas and the update schedule are on the methodology page.