Work out what to charge a brand for a sponsored post on X, then price the usage rights, whitelisting, and exclusivity they will ask for on top. Rates are built from follower count, engagement, niche, format, and deal type.
What changed on X in 2026
The Revenue Sharing pool more than doubled. Sponsored rates have crept up across most niches as creator activity returned to the platform.
Native video gets roughly ten times the distribution of plain text. Video tweets price at a clear premium.
Premium and Premium+ engagement counts more in the payout pool, and brands take the verified badge as a shorthand for credibility.
See the rate side here, then check what the same audience earns from ads on the X Monetization Checker.
1
Your account
Micro tier, 10K to 50K
10K
1K10K100K1M
Engagement rate
1.5%
1%3%5%10%
Your multiplier is 1.0x. Typical for a micro account is 0.5% to 1.5%.
General / Other carries a 1x multiplier. Finance is the ceiling at 2.0x and entertainment the floor at 0.8x, because niche pricing tracks what an audience is worth to an advertiser, not how hard the content is to make.
Verified badge, longer posts, and reply prioritization push sponsorship rates roughly 20% higher. It is the one paid tier that currently moves pricing; Meta Verified and TikTok subscriptions do not.
2
The deal
Content format
Tweet carries a 1x multiplier. Format alone moves this rate by 2.6x from the cheapest to the most expensive, which is why "one post, everywhere" is the worst deal you can sign.
How much of the post is theirs
Fine-tuningDeals per month, for the monthly figure
2 deals
This only drives the monthly tile. Your per post rate does not change with volume, and discounting for volume is a choice you make in the negotiation, not a rate.
Your rate per postMicro
$140
mention tweet, before usage rights and whitelisting
Your range$80 to $200
Open at the top, settle above the middle. Brands expect a range and the first number you say is the ceiling.
Monthly at 2 deals
$280
Per 1,000 followers
$14
Per post, before tax and before agency fees. Usage rights and whitelisting stack on top. Methodology
Against your tier
Above your tier
Typical engagement for a micro account on X (Twitter) is 0.5% to 1.5%. You are at 1.5%, which sets your multiplier at 1.0x.
At 10,000 followers with 1.5% engagement in general / other, a mention tweet on X (Twitter) prices at $80 to $200, around $140. That is the post alone. Usage rights, whitelisting, and exclusivity are priced separately below.
What the brand is really asking for
Tap a lever to price it in
These three get folded into "the package" for free more often than anything else in creator deals. Each one is a separate license and each one has a price.
Usage rights, organic
They re-share, screenshot, or repost your content in their own feeds. A license, not a favour.
+$105
+75% of base
Whitelisting and paid amplification
They run paid ads through your handle. This is the one creators give away most often, and it is the most expensive thing on the list.
+$210
+150% of base
Exclusivity window
You agree not to promote a competitor. Every day of it is a deal you cannot take, so it is priced by length.
Not priced
No window agreed
All-in per tweet, nothing added yet$80 to $200
Nothing is priced in yet, so this matches the base rate. If the brief mentions ads, re-posting, or competitors, one of these three applies.
Move the number
Follower count is the slow lever. These are the fast ones, priced at your current settings.
Engagement
Cross 3% engagement
You are at 1.5%. The multiplier steps up at 3%, which is worth $70 more per post. Nothing between here and there changes the number.
Format
Sell a thread instead
Thread carries a 1.8x multiplier against tweet at 1x. Same audience, same effort bracket, $112 more per post.
Add-on
Charge for whitelisting
If they want to run ads through your handle, that is $210 on this deal. Most creators hand it over inside the base fee because nobody names it on the call.
Deal type
Quote a dedicated post
A mention is 1x. A dedicated post is 2.5x, worth $210 more here. If the brief already reads like the whole post is theirs, you are doing dedicated work at mention rates.
Your rate card
Same followers, same engagement, same niche
Format
Multiplier
Rate per post
Tweetthis deal
1.0x
$80 to $200
Thread
1.8x
$144 to $360
Video Tweet
1.4x
$112 to $280
Article
1.5x
$120 to $300
Space
0.7x
$56 to $140
Your rates as plain text, ready to paste into a reply.
SPONSORED CONTENT RATES
X (Twitter), 10,000 followers, 1.5% engagement
Tweet $80 to $200
Thread $144 to $360
Video Tweet $112 to $280
Article $120 to $300
Space $56 to $140
Deal type: Mention (1x)
Add-ons: none included
All-in for this deal: $80 to $200
Rates hold for 30 days. Usage rights, whitelisting, and exclusivity are
priced separately and are not included unless listed above.
Am I charging enough
Log scale, same settings, follower count varied
Mega accounts charge roughly 350 times nano, so a linear axis would flatten everything under 100K into one line.
Nano1K to 10K$40 to $100
Microyouyour tier10K to 50K$240 to $600
Mid-Tier50K to 500K$2,200 to $5,500
Macro500K to 1M$6,000 to $15,000
Mega1M+$16,000 to $40,000
Every tier above is priced at your engagement rate, niche, format, and deal type. Change any of those and the whole column moves, which is the point: tier is the slow lever and the rest are fast.
Negotiation tipsWhat to say when they push back
Sell the niche, not the size
Budgets keep shifting toward smaller creators for return on spend. Bring audience demographics and any conversion data you have. A 20,000 follower account with buyers beats 200,000 browsers.
Never quote a single number
Quote a range and let them pick. A single number is a ceiling you set for yourself, and the first figure said out loud anchors the whole negotiation.
Offer packages, not discounts
A 10% to 15% discount for three or more posts earns you more total revenue and gets the brand a better per post rate. Discounting a single post just lowers your rate for next time.
Sell thought leadership, not impressions
X is where industry conversations happen, and impressions there are cheap. Brands pay a premium for a creator who can fold a product into commentary people actually quote. Price the thread, not the post.
How this is calculated
The per post rate starts at a base of $8 to $20 per 1,000 followers for a standard X (Twitter) sponsored post. That base is multiplied by your engagement band, your niche, the content format, and the deal type.
Engagement is a stepped band, not a smooth curve. Under 1% multiplies the base by 0.5. From 1% to 3% is 1.0. From 3% to 5% is 1.5. Above 5% is 2.0. Crossing a band edge is worth more than a slow climb inside one, which is why the tip cards point at the edges.
Niche multipliers run from 0.8 for entertainment to 2.0 for finance. They reflect what an audience is worth to an advertiser, not how hard the content is to make. Format and deal type stack on top of that, and the four deal types are the difference between a passing mention and a video built around the product.
Add-ons are quoted as a percentage of the base post rate because that is how brands ask for them. Usage rights at 75% and whitelisting at 150% are the conservative end of what creators publicly report charging. Real whitelisting deals run higher, sometimes far higher, once the brand's media spend is on the table.
More about X sponsorship ratesFormats, Premium, and reported rates
X’s Unique Value for Brands
X occupies a unique position in the social media landscape as the platform for real-time conversation and thought leadership. Unlike visually-driven platforms like Instagram or TikTok, X sponsorships derive their value from credibility and influence. A recommendation from a trusted voice on X can drive direct business outcomes (demo requests, signups, sales) especially in B2B verticals. The public nature of conversations on X also amplifies sponsored content through quote tweets, replies, and organic discussion, giving brands exposure that extends well beyond the original post’s impressions.
Why Engagement Rate Matters for Your X Rate
Your engagement rate is the single biggest lever on your sponsorship pricing. Brands on X care less about raw follower counts and more about whether your audience actually interacts with your posts. Check where you stand against 2026 engagement rate benchmarks across all platforms before setting your rates. Creators with above-average engagement consistently command 20–50% higher sponsorship rates.
Content Types Explained
Tweet (1.0x):the standard X sponsored format. A single post appearing in your followers' timelines and surfaced through search and algorithmic recommendations. Thread (1.8x): a connected series of posts that lets a brand story unfold across multiple touchpoints and earns engagement on each individual post. Video Tweet (1.4x): native video gets roughly ten times the distribution of plain text on X in 2026, so sponsored videos reach more eyeballs per dollar. Article (1.5x): long-form posts up to 25,000 characters with rich formatting. Useful for product launches, founder narratives, and case studies. Space (0.7x): live audio sessions where listeners can interact with the creator and the brand in real time. Smaller live audience but high-trust format.
X Premium and Verified Status
Premium and Premium+ subscribers can charge a 15–25% premium over standard rates. The verified badge reads as legitimacy to brands, replies and search results get prioritized so sponsored posts reach more people, and longer-form content (posts up to 25,000 characters, longer videos, the edit window) gives brands more room to land the message. The toggle in the calculator applies a 1.2x multiplier sitting in the middle of that range.
Reality Check: What X Creators Actually Get Paid
Calculator output is a starting point, not a ceiling. The table below shows the rate ranges creators in each follower tier have publicly reported in 2026. If a brand offer comes in at the bottom of your tier's range, the calculator helps you push back with the multipliers that should apply.
Reality Check: Reported X Deal Ranges
What creators in each tier actually charge for sponsored content on X, based on public rate cards and creator reports. Use these to sanity-check the calculator output above.
Tier
Followers
Tweet
Thread
Video / Space
Nano
1K–10K
$20–$200
$50–$400
$30–$300
Micro
10K–50K
$80–$500
$150–$1,200
$120–$800
Mid
50K–500K
$300–$2,500
$600–$5,000
$500–$3,500
Macro
500K–1M
$1,500–$8,000
$3,000–$15,000
$2,500–$12,000
Mega
1M+
$2,000–$20,000+
$5,000–$40,000+
$4,000–$30,000+
Ranges aggregate creator-reported rates and public influencer pricing trackers. Crypto, finance, and AI niches sit at the high end of each band. Methodology details on our Methodology page.
How X (Twitter) Compares to Other Platforms
Sponsorship base rate per 1,000 followers
Sponsorship Base Rate per 1,000 Followers by Platform (2026). Horizontal range bar chart showing sponsorship base rates per 1,000 followers for 5 platforms in 2026. YouTube: $20 to $50. Instagram: $10 to $25. X (Twitter): $8 to $20. TikTok: $5 to $15. Facebook: $5 to $15. YouTube base rates are roughly 4 times higher than Facebook.
Platform
Rate range
Base rate per 1,000 followers
YouTube
$20–$50
Instagram
$10–$25
X (Twitter)
$8–$20
TikTok
$5–$15
Facebook
$5–$15
Bars share one scale, topping out at $50 per 1,000 followers. YouTube base rates run roughly 4× higher than Facebook, which makes platform choice the single biggest factor in per-follower sponsorship pricing.
Frequently asked
How much should I charge for a sponsored tweet?
A reasonable starting point is roughly $8 to $20 per 1,000 followers for a basic tweet mention, then adjust up or down for engagement rate, niche, and deal type. A 10K-follower account with average engagement typically lands at $80 to $200 per sponsored tweet. Strong engagement, premium niches like finance or crypto, and dedicated reviews can stack to multiply that two to five times. X rates tend to be higher per follower than Facebook or TikTok because the platform's audience skews toward professionals and decision-makers who carry more value per person for B2B brands.
How much do sponsored X threads pay?
Sponsored threads typically price at about 1.8x the single tweet rate. A thread lets a creator go deep on a topic across connected posts, which drives more engagement and longer time on content than a one-off tweet. A creator charging $150 for a sponsored tweet would normally charge around $270 for a thread. Threads also get bookmarked and quoted more often, which extends the post's life well past the day it goes up. Brands like threads for product explanations, tutorials, and longer storytelling campaigns where one tweet wouldn't carry the message.
Should I charge more for video tweets?
Yes. Video tweets command roughly 40% more than a standard tweet on X in 2026. The platform's algorithm gives native video about ten times the distribution of plain text, so a sponsored video tends to reach a much larger audience per dollar of brand spend. The math goes both ways. If a brand wants video, that's extra production work and extra reach, both of which deserve a premium. Use the Video Tweet content type in the calculator to see the specific rate for your follower count and niche.
What's a sponsored Article on X worth?
Articles are long-form posts of up to 25,000 characters with rich formatting. They typically price about 50% above a standard tweet because they let creators tell a more complete story about a brand and stay searchable on the platform longer than a regular post. Brands reach for Articles on product launches, founder narratives, and case studies. They take longer to write than a tweet, so most creators set Article rates roughly halfway between a thread and a fully dedicated long-form review.
How much can I charge for a sponsored X Space?
X Spaces sponsorships typically price at about 0.7x your standard tweet rate. Live audio sessions take real-time hosting effort and often last 30 to 60 minutes, but they reach a smaller audience than a feed post. The advantage is the high-trust format. Listeners engage deeply and can ask questions about the sponsored product on the spot. Many creators bundle a Space with a recap tweet or thread to maximize the value of the brand mention and quote a higher combined rate.
How does engagement rate affect X sponsorship pricing?
Engagement rate is the single biggest lever on X sponsorship pricing after follower count. Creators below 1% engagement earn about half the standard rate, while those above 5% can charge roughly twice. The platform-wide average on X is about 0.10%, which is lower than Instagram or TikTok, so even a 1 to 2% engagement rate reads as strong on X. Brands pay close attention to reply quality, retweets, and quote tweets as signals of genuine influence rather than passive scrolling.
What niches pay the most for X (Twitter) sponsorships?
Crypto and finance content commands the highest X sponsorship rates at roughly 2x the base rate, because financial products carry extremely high customer lifetime values and X is the dominant platform for financial discourse. AI, technology, and B2B/SaaS niches sit at about 1.5x. Marketing and business niches earn around 1.3x because of X's professional audience. Entertainment and lifestyle niches typically price closer to the base rate. These multipliers track the concentration of high-value B2B decision-makers on the platform.
How do usage rights and whitelisting change my sponsorship rate?
Usage rights and whitelisting are the two biggest soft charges most creators forget to add. Usage rights let the brand re-share or screenshot your post in their own organic channels, which is worth roughly an extra 75% on top of the base rate. Whitelisting goes further. It lets the brand run paid ads through your handle, putting your face on their ad spend. That's worth another 150% or more, since you're effectively renting your audience and credibility for paid media. The add-on levers on this page price both and stack them into an all-in deal value.
What is the difference between a tweet and a thread sponsorship?
A tweet sponsorship is a single post (up to 280 characters for standard users, or up to 25,000 characters for X Premium subscribers) that mentions or promotes the brand. A thread sponsorship is a connected series of posts, typically 3 to 10 tweets, that explores the brand's product or message in depth. Threads earn higher engagement because each individual tweet in the chain can be liked, retweeted, and replied to separately, multiplying surface area for the algorithm. Brands pick threads when they need to convey complex information, tell a story, or walk through a product step by step.
How do I negotiate higher X sponsorship rates?
Position yourself as a thought leader, not just an influencer. Brands pay premium rates on X for credibility and authority. Share specific metrics from past sponsored content (impression counts, link click-through rates, engagement rates) and offer multi-format packages combining a tweet, thread, and pinned tweet. Charge separately for usage rights if the brand wants to screenshot or repurpose your post in ads, and price exclusivity windows (agreeing not to promote competitors for 30 to 90 days) as a line item rather than throwing them in for free.
How many sponsored tweets should I post per month?
Most successful X creators keep sponsored content to about 20 to 30% of their total tweets to protect audience trust and organic reach. If you tweet 5 times a day, that lands at roughly 30 to 45 sponsored tweets a month, though many creators prefer fewer and higher-quality partnerships. X audiences read authenticity sharply. Over-commercialization leads to unfollows and a steep drop in engagement fast. Pick partnerships that genuinely align with your expertise and that you can endorse with credibility.
How do I calculate my X sponsorship rate with this calculator?
Enter your follower count and engagement rate (you can enter the rate directly or calculate it from average likes and replies), pick a content type (Tweet, Thread, Video Tweet, Article, or Space), choose a deal type (Mention, Dedicated, Review, or Series), and select your niche. Toggle the X Premium switch if you are a paid subscriber. The calculator returns a per-post rate with a low to high range, plus a full rate card across all content types, a monthly figure at your deal volume, and add-on pricing for usage rights, whitelisting, and exclusivity terms.
Are X sponsorship rates going up or down in 2026?
Up. X officially called 2026 the 'year of the creator' and more than doubled the Revenue Sharing payout pool, and that gravity has spilled into sponsorship pricing. More creators are posting consistently on X, more brands are budgeting for X campaigns, and the per-post rates creators report negotiating have crept up across most niches compared to 2024 and 2025. The base $8 to $20 per 1,000 followers range in this calculator already reflects 2026 market rates.
Should I charge differently for X Premium subscribers?
Yes. X Premium and Premium+ subscribers can typically charge 15 to 25% above the standard rate for the same content. The badge signals legitimacy to brands, replies and search results get prioritized so sponsored posts reach a larger audience, and the longer character limit (up to 25,000) gives brands more flexibility in how the message lands. The Premium toggle in the calculator applies a conservative 1.2x multiplier, sitting in the middle of the 15 to 25% range.
Should I charge for exclusivity?
Yes. Agreeing not to work with a competitor for 30, 60, or 90 days blocks real income. Price it at 20% of the post rate for 30 days, 40% for 60, and 60% for 90, and keep the category definition narrow. "No other trading apps" is reasonable. "No other finance brands" is not.
Do brands expect a range or a single number?
A range. Quote low to high and let them pick a point inside it. Naming one number sets a ceiling you can only come down from, and it tells an experienced brand manager that you have not done this often.
What if the brand offers product instead of payment?
Value the product at retail and treat it as partial payment, not full payment. Gifted deals make sense when the product is genuinely expensive or you wanted it anyway. Below your normal rate they mostly transfer your audience to a brand for free.
Are these rates before or after agency fees?
Before. If you work through an agency or manager, expect 15% to 20% off the top. If the brand approaches through an influencer platform, the platform fee usually comes out of their budget rather than yours, but confirm which side pays before you agree to a number.
Can I embed this calculator on my website?
Yes! Click the "Embed" button below the calculator results to get a free embed code for your website or blog. You can customize the theme (light or dark), accent color, and height to match your site's design. The embed is fully responsive and works on any website that supports iframes.
How are your numbers calculated?
All our estimates are based on publicly available industry data, creator-reported earnings, and official platform documentation. We explain our data sources, formulas, update schedule, and assumptions in detail on our Methodology page.
Engagement Rate Benchmarks 2026, a 350,000-account study across six platforms, filtered for fraudulent accounts.
Add-on uplifts reflect the conservative end of publicly reported creator deals. No single source is used in isolation; the ranges represent the consensus across them. Full formulas and the update schedule are on the methodology page.