Work out what to charge a brand for a sponsored Facebook post, then price the usage rights, whitelisting, and exclusivity they will ask for on top. Rates are built from page followers, engagement, niche, format, and deal type.
Your multiplier is 1.0x. Typical for a micro page is 0.8% to 1.8%.
General / Other carries a 1x multiplier. Finance is the ceiling at 2.0x and entertainment the floor at 0.8x, because niche pricing tracks what an audience is worth to an advertiser, not how hard the content is to make.
Feed Post carries a 1x multiplier. Format alone moves this rate by 4.7x from the cheapest to the most expensive, which is why "one post, everywhere" is the worst deal you can sign.
This only drives the monthly tile. Your per post rate does not change with volume, and discounting for volume is a choice you make in the negotiation, not a rate.
$100
mention feed post, before usage rights and whitelisting
Open at the top, settle above the middle. Brands expect a range and the first number you say is the ceiling.
Monthly at 2 deals
$200
Per 1,000 followers
$10
Per post, before tax and before agency fees. Usage rights and whitelisting stack on top. Methodology
Against your tier
Inside the band
Typical engagement for a micro page on Facebook is 0.8% to 1.8%. You are at 1.0%, which sets your multiplier at 1.0x.
At 10,000 followers with 1.0% engagement in general / other, a mention feed post on Facebook prices at $50 to $150, around $100. That is the post alone. Usage rights, whitelisting, and exclusivity are priced separately below.
These three get folded into "the package" for free more often than anything else in creator deals. Each one is a separate license and each one has a price.
Usage rights, organic
They re-share, screenshot, or repost your content in their own feeds. A license, not a favour.
+$75
+75% of base
Whitelisting and paid amplification
They run paid ads through your handle. This is the one creators give away most often, and it is the most expensive thing on the list.
+$150
+150% of base
Exclusivity window
You agree not to promote a competitor. Every day of it is a deal you cannot take, so it is priced by length.
Not priced
No window agreed
Nothing is priced in yet, so this matches the base rate. If the brief mentions ads, re-posting, or competitors, one of these three applies.
Follower count is the slow lever. These are the fast ones, priced at your current settings.
Cross 3% engagement
You are at 1.0%. The multiplier steps up at 3%, which is worth $50 more per post. Nothing between here and there changes the number.
Sell a reel instead
Reel carries a 1.4x multiplier against feed post at 1x. Same audience, same effort bracket, $40 more per post.
Charge for whitelisting
If they want to run ads through your handle, that is $150 on this deal. Most creators hand it over inside the base fee because nobody names it on the call.
Quote a dedicated post
A mention is 1x. A dedicated post is 2.5x, worth $150 more here. If the brief already reads like the whole post is theirs, you are doing dedicated work at mention rates.
| Format | Multiplier | Rate per post |
|---|---|---|
| Feed Postthis deal | 1.0x | $50 to $150 |
| Reel | 1.4x | $70 to $210 |
| Story | 0.3x | $15 to $45 |
| Live | 0.7x | $35 to $105 |
| Group Post | 1.3x | $65 to $195 |
Your rates as plain text, ready to paste into a reply.
SPONSORED CONTENT RATES Facebook, 10,000 followers, 1.0% engagement Feed Post $50 to $150 Reel $70 to $210 Story $15 to $45 Live $35 to $105 Group Post $65 to $195 Deal type: Mention (1x) Add-ons: none included All-in for this deal: $50 to $150 Rates hold for 30 days. Usage rights, whitelisting, and exclusivity are priced separately and are not included unless listed above.
Mega accounts charge roughly 350 times nano, so a linear axis would flatten everything under 100K into one line.
Every tier above is priced at your engagement rate, niche, format, and deal type. Change any of those and the whole column moves, which is the point: tier is the slow lever and the rest are fast.
Sell the niche, not the size
Budgets keep shifting toward smaller creators for return on spend. Bring audience demographics and any conversion data you have. A 20,000 follower account with buyers beats 200,000 browsers.
Never quote a single number
Quote a range and let them pick. A single number is a ceiling you set for yourself, and the first figure said out loud anchors the whole negotiation.
Offer packages, not discounts
A 10% to 15% discount for three or more posts earns you more total revenue and gets the brand a better per post rate. Discounting a single post just lowers your rate for next time.
Sell the demographics, not the reach
Facebook skews older and more affluent than TikTok or Instagram. Brands chasing 25 to 55 year olds pay for that. Bring page insights showing age, location, and income to the call and the reach conversation matters less.
The per post rate starts at a base of $5 to $15 per 1,000 followers for a standard Facebook sponsored post. That base is multiplied by your engagement band, your niche, the content format, and the deal type.
Engagement is a stepped band, not a smooth curve. Under 1% multiplies the base by 0.5. From 1% to 3% is 1.0. From 3% to 5% is 1.5. Above 5% is 2.0. Crossing a band edge is worth more than a slow climb inside one, which is why the tip cards point at the edges.
Niche multipliers run from 0.8 for entertainment to 2.0 for finance. They reflect what an audience is worth to an advertiser, not how hard the content is to make. Format and deal type stack on top of that, and the four deal types are the difference between a passing mention and a video built around the product.
Add-ons are quoted as a percentage of the base post rate because that is how brands ask for them. Usage rights at 75% and whitelisting at 150% are the conservative end of what creators publicly report charging. Real whitelisting deals run higher, sometimes far higher, once the brand's media spend is on the table.
A quick reference for where a single sponsored piece typically lands. These ranges assume average engagement and a mention-style deal. A higher engagement rate, a premium niche like finance or tech, or a dedicated/review deal moves you toward the top of each range and beyond. Reels are priced at about 1.4x a feed post.
| Page followers | Sponsored feed post | Sponsored Reel |
|---|---|---|
| 5,000 | $25 – $75 | $35 – $105 |
| 10,000 | $50 – $150 | $70 – $210 |
| 25,000 | $125 – $375 | $175 – $525 |
| 50,000 | $250 – $750 | $350 – $1,050 |
| 100,000 | $500 – $1,500 | $700 – $2,100 |
| 500,000 | $2,500 – $7,500 | $3,500 – $10,500 |
| 1,000,000 | $5,000 – $15,000 | $7,000 – $21,000 |
Based on a $5–$15 per 1,000-follower base rate at average engagement. Enter your real numbers in the calculator above for a rate that accounts for your engagement, niche, content type, and deal structure.
Here is the formula applied end to end. Say you run a health and wellness Page with 25,000 followers and a 2.8% engagement rate, and a supplement brand wants a Reel dedicated entirely to their product.
Quote the brand that range and anchor your ask around the $1,050 midpoint. One detail worth noticing: at 3% engagement the multiplier steps up from 1.0x to 1.5x, which lifts this same deal to $788–$2,363. If your engagement sits just under a threshold, raising it is the fastest raise you can give yourself.
Facebook reaches a broader cross-section of adults than any social platform except YouTube. Pew Research Center's 2025 survey found that 71% of US adults use Facebook, including 80% of 30- to 49-year-olds, the bracket that controls the bulk of household spending, and 59% of adults 65 and older, an audience most platforms struggle to reach at all. That older, established audience tends to have greater purchasing power than the younger crowds on TikTok or Instagram, making it particularly valuable for brands selling mid-to-high-ticket products and services. Facebook Groups add another layer of value: creators who manage active Groups can offer brands access to highly engaged communities with strong trust dynamics. These factors mean that while per-follower rates may be lower than Instagram, the return on investment for brands can be comparable or even superior.
Brand deals are one of two ways Facebook creators get paid. The other is Meta's Facebook Content Monetization program, which replaced the separate In-stream Ads, Ads on Reels, and Performance Bonus programs when those ended in August 2025. The program pays based on how your public Reels, videos, photos, and text posts perform, and Meta sets the payout. Sponsorships work the opposite way: you set the price, and the brand pays for direct access to your audience. Viewers can also send Stars during Lives and on eligible Reels, which Meta converts into a payout for the creator.
The streams stack, but they reward different things. Program payouts reward volume and reach, while sponsorship income rewards trust and demographics. A Page with a modest but older, affluent, highly engaged audience can out-earn a much larger Page on brand deals even if its Content Monetization payouts are smaller. That is why this calculator prices deals on engagement rate and niche rather than raw reach alone.
Meta requires sponsored Facebook content to carry the paid partnership label, and only Pages and profiles in Professional Mode can add it. Skipping the label risks the post being pulled and the relationship with the brand souring, so build it into your workflow from the first deal.
Meta also tightened amplification rules in 2026: when a brand wants to put ad spend behind your sponsored post, it now has to run through Meta's Partnership Ads format, with the collaboration approved by you first. That approval is worth money. Charge for it separately, the same way you would charge for usage rights on any other platform, because the brand is renting your name and social proof for its own media buying.
Feed Post (1.0x): the standard sponsored post format. A single image, video, or link post in your feed with a branded caption. Reel (1.4x): short-form vertical video with algorithmic reach boost and higher production value. Story (0.3x): ephemeral 24-hour content, lower production but useful for direct links and time-sensitive promotions. Live (0.7x):real-time broadcast with audience interaction, ideal for product demonstrations and Q&A sessions. Group Post (1.3x): a sponsored post you publish inside a Group you admin, priced at a premium for the community trust and higher engagement it carries.
Groups are the one sponsorship format no other platform can really copy, and they price differently for a good reason. A sponsored post on your Page competes with everything else in the feed. A sponsored post inside a Group you run lands in front of members who joined specifically for that topic and who read the admin's word as a recommendation from a trusted peer, not an ad. Engagement inside active Groups runs well above typical Page engagement, and that trust is what brands are paying for.
Group deals come in a few shapes. The simplest is a single sponsored post published by you as the admin, which this calculator prices at 1.3x a comparable Page feed post: select “Group Post” as the content type and enter your member count as the follower count. Beyond one-off posts, admins sell pinned-post placements by the week, recurring branded threads, and approved-vendor arrangements where a brand gets ongoing permission to participate in the community. Price those as custom packages above the one-off rate, because they draw on the community's trust repeatedly.
Published benchmarks for Group sponsorships are thin compared to feed posts, so treat the 1.3x figure as a conservative starting point anchored to the engagement premium, not a ceiling. Two cautions from admins who do this well: disclose every sponsored post (the paid partnership label applies in Groups too), and cap the frequency. A Group that starts feeling like a billboard bleeds members, and the trust you are selling is slow to build and fast to lose.
Sponsorship base rate per 1,000 followers
| Platform | Rate range | Base rate per 1,000 followers |
|---|---|---|
| YouTube | $20–$50 | |
| $10–$25 | ||
| X (Twitter) | $8–$20 | |
| TikTok | $5–$15 | |
| $5–$15 |
Our rate estimates and platform facts are informed by:
Where people go next from this page.
Reference tables and longer guides behind the numbers above.
Creator survey data, rate cards, and sponsorship pricing benchmarks.
Engagement Rate Benchmarks 2026, a 350,000-account study across six platforms, filtered for fraudulent accounts.
Add-on uplifts reflect the conservative end of publicly reported creator deals. No single source is used in isolation; the ranges represent the consensus across them. Full formulas and the update schedule are on the methodology page.