Facebook Sponsorship Rate Calculator

Updated August 2026

Work out what to charge a brand for a sponsored Facebook post, then price the usage rights, whitelisting, and exclusivity they will ask for on top. Rates are built from page followers, engagement, niche, format, and deal type.

Your account

Micro tier, 10K to 50K

Followers10K

1K10K100K1M

Or enter an exact count

Engagement rate

Likes plus comments, as a share of followers1.0%

Your multiplier is 1.0x. Facebook brand Pages average 0.15%, and no study breaks that down by size.

Content niche

General / Other carries a 1x multiplier. Finance is the ceiling at 2.0x and entertainment the floor at 0.8x, because niche pricing tracks what an audience is worth to an advertiser, not how hard the content is to make.

The deal

Content format

Feed Post carries a 1x multiplier. Format alone moves this rate by 4.7x from the cheapest to the most expensive, which is why "one post, everywhere" is the worst deal you can sign.

How much of the post is theirs

Fine-tuningDeals per month, for the monthly figure

What the brand is really asking for

Tap a lever to price it in

These three get folded into "the package" for free more often than anything else in creator deals. Each one is a separate license and each one has a price.

Usage rights, organic

They re-share, screenshot, or repost your content in their own feeds. A license, not a favour.

+$75

+75% of base

Whitelisting and paid amplification

They run paid ads through your handle. This is the one creators give away most often, and it is the most expensive thing on the list.

+$150

+150% of base

Exclusivity window

You agree not to promote a competitor. Every day of it is a deal you cannot take, so it is priced by length.

Not priced

No window agreed

All-in per feed post, nothing added yet$50 to $150

Nothing is priced in yet, so this matches the base rate. If the brief mentions ads, re-posting, or competitors, one of these three applies.

Move the number

Follower count is the slow lever. These are the fast ones, priced at your current settings.

Engagement

Cross 3% engagement

You are at 1.0%. The multiplier steps up at 3%, which is worth $50 more per post. Nothing between here and there changes the number.

Format

Sell a reel instead

Reel carries a 1.4x multiplier against feed post at 1x. Same audience, same effort bracket, $40 more per post.

Add-on

Charge for whitelisting

If they want to run ads through your handle, that is $150 on this deal. Most creators hand it over inside the base fee because nobody names it on the call.

Deal type

Quote a dedicated post

A mention is 1x. A dedicated post is 2.5x, worth $150 more here. If the brief already reads like the whole post is theirs, you are doing dedicated work at mention rates.

Your rate card

Same followers, same engagement, same niche

Format	Multiplier	Rate per post
Feed Postthis deal	1.0x	$50 to $150
Reel	1.4x	$70 to $210
Story	0.3x	$15 to $45
Live	0.7x	$35 to $105
Group Post	1.3x	$65 to $195

Your rates as plain text, ready to paste into a reply.

SPONSORED CONTENT RATES
Facebook, 10,000 followers, 1.0% engagement

Feed Post       $50 to $150
Reel            $70 to $210
Story           $15 to $45
Live            $35 to $105
Group Post      $65 to $195

Deal type: Mention (1x)
Add-ons: none included
All-in for this deal: $50 to $150

Rates hold for 30 days. Usage rights, whitelisting, and exclusivity are
priced separately and are not included unless listed above.

Am I charging enough

Log scale, same settings, follower count varied

Mega accounts charge roughly 350 times nano, so a linear axis would flatten everything under 100K into one line.

Nano1K to 10K$27 to $82

Microyou10K to 50K$150 to $450

Mid-Tier50K to 500K$1,375 to $4,125

Macro500K to 1M$3,750 to $11,250

Mega1M+$10,000 to $30,000

Every tier above is priced at your engagement rate, niche, format, and deal type. Change any of those and the whole column moves, which is the point: tier is the slow lever and the rest are fast.

Negotiation tipsWhat to say when they push back

Sell the niche, not the size

Bring audience demographics and any conversion data you have. A 20,000 follower account with buyers beats 200,000 browsers.

Never quote a single number

Quote a range and let them pick. A single number is a ceiling you set for yourself, and the first figure said out loud anchors the whole negotiation.

Offer packages, not discounts

A small discount for three or more posts earns you more total revenue and gets the brand a better per post rate. Discounting a single post just lowers your rate for next time.

Sell the demographics, not the reach

Facebook skews older than TikTok or Instagram: Pew found 57% of US adults 65 and older use it, against 19% for Instagram. That is your pitch to a brand chasing older buyers. Bring Page insights showing audience age and location to the call and the reach conversation matters less.

How this is calculated

The per post rate starts at a base of $5 to $15 per 1,000 followers for a standard Facebook sponsored post. That base is multiplied by your engagement band, your niche, the content format, and the deal type.

Engagement is a stepped band, not a smooth curve. Under 1% multiplies the base by 0.5. From 1% to 3% is 1.0. From 3% to 5% is 1.5. Above 5% is 2.0. Crossing a band edge is worth more than a slow climb inside one, which is why the tip cards point at the edges.

Niche multipliers run from 0.8 for entertainment to 2.0 for finance. They reflect what an audience is worth to an advertiser, not how hard the content is to make. Format and deal type stack on top of that, and the four deal types are the difference between a passing mention and a video built around the product.

Add-ons are quoted as a percentage of the base post rate because that is how brands ask for them. Usage rights at 75% and whitelisting at 150% are our own estimates and an opening position, not a measured average.

More about Facebook sponsorship ratesTier table, Groups, and program rules

Facebook Sponsorship Rates by Follower Tier (2026)

A quick reference for what our calculator prices a single sponsored piece at, for a Page at 1% to 3% engagement and a mention-style deal. The average brand Page sits at 0.15% in Socialinsider's data, below 1%, where the calculator prices at 0.5x these figures. A higher engagement rate, a premium niche like finance or tech, or a dedicated or review deal moves you toward the top of each range and beyond. Reels are priced at 1.4x a feed post.

Page followers	Sponsored feed post	Sponsored Reel
5,000	$25 – $75	$35 – $105
10,000	$50 – $150	$70 – $210
25,000	$125 – $375	$175 – $525
50,000	$250 – $750	$350 – $1,050
100,000	$500 – $1,500	$700 – $2,100
500,000	$2,500 – $7,500	$3,500 – $10,500
1,000,000	$5,000 – $15,000	$7,000 – $21,000

Based on our $5–$15 per 1,000-follower base rate at 1% to 3% engagement, our own estimate. Enter your real numbers in the calculator above for a rate that accounts for your engagement, niche, content type, and deal structure.

Worked Example: Pricing a Dedicated Reel

Here is the formula applied end to end. Say you run a health and wellness Page with 25,000 followers and a 2.8% engagement rate, and a supplement brand wants a Reel dedicated entirely to their product.

Base rate: $5–$15 per 1,000 followers, so 25 × $5 to 25 × $15 = $125 to $375
Engagement multiplier: 2.8% falls in the 1% to 3% band, so 1x
Niche multiplier: health and fitness prices above the base, so 1.2x = $150 to $450
Content type: Reel, so 1.4x = $210 to $630
Deal type: dedicated post, so 2.5x = $525 to $1,575

Quote the brand that range and anchor your ask around the $1,050 midpoint. One detail worth noticing: at 3% engagement the multiplier steps up from 1x to 1.5x, which lifts this same deal to $788–$2,362. If your engagement sits just under a threshold, raising it is the fastest raise you can give yourself.

Facebook's Unique Value

Facebook reaches a broader cross-section of adults than any social platform except YouTube. Pew Research Center's 2025 survey found that 71% of US adults use Facebook, including 80% of 30- to 49-year-olds and 57% of adults 65 and older, against 19% of that older group on Instagram. The same survey found Facebook use flat across household income, so its pitch to brands is age and reach rather than affluence: it reaches older adults far better than Instagram, TikTok or X. Facebook Groups add another layer of value: creators who manage active Groups can offer brands access to communities with strong trust dynamics.

Sponsorships vs. Facebook Content Monetization

Brand deals are one of two ways Facebook creators get paid. The other is Meta's Facebook Content Monetization program, which replaced the separate In-stream Ads, Ads on Reels, and Performance Bonus programs when those ended in August 2025. The program pays based on how your public Reels, videos, photos, and text posts perform, and Meta sets the payout. Sponsorships work the opposite way: you set the price, and the brand pays for direct access to your audience. Viewers can also send Stars during Lives and on eligible Reels, which Meta converts into a payout for the creator.

The streams stack, but they reward different things. Program payouts reward volume and reach, while sponsorship income rewards trust and demographics. A Page with a modest but highly engaged audience in a premium niche can out-earn a much larger Page on brand deals even if its Content Monetization payouts are smaller. That is why this calculator prices deals on engagement rate and niche rather than raw reach alone.

The Paid Partnership Label and Partnership Ads

Meta requires branded content to be posted through the branded content tool, which is what applies the paid partnership label, and only Facebook Pages, Groups and profiles with access to that tool can post it. You tag the business partner, and Meta's policy requires their prior permission before you do. Skipping the tool risks the post being pulled and the relationship souring, so build it into your workflow from the first deal. Separately from Meta's rules, you also have to make whatever disclosures the law where you operate requires, which in the US means the FTC's.

When a brand wants to put ad spend behind your sponsored post, that runs through Meta's Partnership Ads format and needs your approval as the creator. That approval is worth money. Charge for it separately, the same way you would charge for usage rights on any other platform, because the brand is renting your name and social proof for its own media buying. Toggle whitelisting on in the calculator to see it priced.

Content Types Explained

Feed Post (1x): the standard sponsored post format. A single image, video, or link post in your feed with a branded caption. Reel (1.4x): short-form vertical video that can reach beyond your followers, with higher production value. Story (0.3x): ephemeral 24-hour content, lower production but useful for direct links and time-sensitive promotions. Live (0.7x): real-time broadcast with audience interaction, ideal for product demonstrations and Q&A sessions. Group Post (1.3x): a sponsored post you publish inside a Group you admin, priced at a premium for the community trust it carries. The multiples are our own estimates.

Pricing Facebook Group Sponsorships

Groups are the one sponsorship format no other platform can really copy, and they price differently for a good reason. A sponsored post on your Page competes with everything else in the feed. A sponsored post inside a Group you run lands in front of members who joined specifically for that topic and who read the admin's word as a recommendation from a trusted peer, not an ad. That trust is what brands are paying for.

Group deals come in a few shapes. The simplest is a single sponsored post published by you as the admin, which this calculator prices at 1.3x a comparable Page feed post: select “Group Post” as the content type and enter your member count as the follower count. Beyond one-off posts, admins sell pinned-post placements by the week, recurring branded threads, and approved-vendor arrangements where a brand gets ongoing permission to participate in the community. Price those as custom packages above the one-off rate, because they draw on the community's trust repeatedly.

No study publishes Group sponsorship prices, so the 1.3x figure is our own estimate: a starting point, not a ceiling. Two cautions: disclose every sponsored post (the paid partnership label applies in Groups too), and cap the frequency. A Group that starts feeling like a billboard bleeds members, and the trust you are selling is slow to build and fast to lose.

How Facebook Compares to Other Platforms

Sponsorship base rate per 1,000 followers

Sponsorship Base Rate per 1,000 Followers by Platform (2026). Horizontal range bar chart showing sponsorship base rates per 1,000 followers for 4 platforms in 2026. Instagram: $10 to $25. X (Twitter): $8 to $20. TikTok: $5 to $15. Facebook: $5 to $15. Instagram base rates run about 1.8 times those on TikTok and Facebook at the midpoint. YouTube is not on this chart because brands price it per 1,000 views: $8 to $70 by niche.
Platform	Rate range	Base rate per 1,000 followers
Instagram		$10–$25
X (Twitter)		$8–$20
TikTok		$5–$15
Facebook		$5–$15

Instagram base rates run about 1.8 times those on TikTok and Facebook at the midpoint. YouTube is not on this chart because brands price it per 1,000 views: $8 to $70 by niche.

Frequently asked

How much should I charge for a sponsored Facebook post?

Our formula starts at $5 to $15 per 1,000 followers for a basic feed post mention, our own estimate, adjusted for your engagement rate, niche, and deal type. A 10K-follower Page at 1% to 3% engagement prices a sponsored feed post at $50 to $150. At the 0.15% Socialinsider measures for the average brand Page, it prices at $25 to $75. Engagement, niche and deal type each multiply the rate: a finance review at 5% or more engagement prices at 14x a general mention at 1% to 3%. Our Facebook base per follower is 50% to 60% of our Instagram base, but Facebook reaches far more older adults: Pew found 57% of US adults 65 and older use Facebook, against 19% for Instagram.

How much do Facebook Reels sponsorships pay?

Our calculator prices a sponsored Reel at 1.4x a standard feed post, our own estimate, because Reels take more production work and can reach people beyond your existing followers. At 50K followers and 1% to 3% engagement that is $250 to $750 for a feed post and $350 to $1,050 for a Reel. The exact rate depends on your engagement rate, content niche, and the type of brand deal.

What is the going rate for Facebook Story sponsorships?

Our calculator prices one Story frame at 0.3x a feed post, our own estimate, since Stories disappear after 24 hours. Stories with direct links or strong calls to action can justify more because they drive immediate clicks. Stories suit time-sensitive promotions, flash sales, and direct-response campaigns, and selling a package of 3 to 5 frames rather than single frames raises the deal value.

How much can I charge for a Facebook Live sponsorship?

Our calculator prices a Facebook Live sponsorship at 0.7x a standard feed post, our own estimate. Lives take real creator time and cannot be edited, but they give brands real-time demonstrations and direct interaction through comments. They suit product launches, Q&A sessions, and tutorials.

How does engagement rate affect Facebook sponsorship pricing?

Engagement rate is one of the biggest levers in our Facebook pricing. In our calculator, below 1% engagement prices at 0.5x, 1% to 3% at 1x, 3% to 5% at 1.5x, and 5% or more at 2x the standard rate, our own estimates. Facebook brand Pages average just 0.15% in Socialinsider's data, so a rate in the low single digits is far above typical. Engagement narrows the gap with size: a 20K-follower Page at 4% prices a feed post at $150 to $450, against $250 to $750 for a 100K Page at 0.3%.

What niches pay the most for Facebook sponsorships?

In our calculator, finance and business content carries the highest multiplier at 2x the general rate, because financial products have high customer lifetime values. Technology (1.5x), education (1.3x), and health and fitness (1.2x) also price above the base. Entertainment (0.8x) and sports (0.9x) price below it. No study publishes a niche premium for Facebook, so these multipliers are our own estimates and the same on every platform.

Why are Facebook sponsorship rates lower than Instagram?

In our calculator, the Facebook base rate per follower is 50% to 60% of the Instagram base, both our own estimates. Facebook's case is its audience rather than its price. Pew found 71% of US adults use Facebook against 50% for Instagram, and 57% of those 65 and older against 19%. Pew also found Facebook use flat across household income, 71% of adults under $30,000 and 71% of those at $100,000 or more, while Instagram use rises with income. So pitch a Facebook audience on age and reach, not on affluence. Facebook also offers formats like Groups that Instagram lacks.

How do I negotiate higher Facebook sponsorship rates?

Lead with your audience demographics rather than follower count. Facebook's audience skews older than Instagram's or TikTok's in Pew's data, which is the pitch to a brand chasing older buyers. Provide a media kit with your Page's audience age and location data, past campaign performance, and your rate card. Highlight community engagement metrics like Group activity, comment quality, and share rates. Charge separately for usage rights, exclusivity clauses, and cross-posting to Stories or Reels. Offering multi-post packages at a slight discount often increases total deal value while giving brands better results.

How many sponsored Facebook posts per month should I do?

No study publishes a safe share, but many creators keep sponsored posts to a minority of their feed to maintain audience trust and engagement. Over-sponsoring leads to audience fatigue and weaker engagement, which ultimately reduces your earning potential. Quality partnerships with brands that align with your audience and content style are more valuable than a high volume of sponsorships.

How do I calculate my Facebook sponsorship rate with this calculator?

Enter your follower count, engagement rate (you can enter it directly or calculate it from your average reactions, comments, and shares), select your content type (Feed Post, Reel, Story, Live, or Group Post), deal type (Mention, Dedicated, Review, or Series), and content niche. The calculator instantly generates a per-post rate range (low, mid, high) from our per-follower formula. You can also view a full rate card for all content types, project monthly earnings, and see how your rate compares to other creator tiers.

Are Facebook sponsorship rates going up or down in 2026?

Nobody publishes Facebook sponsorship prices over time, so there is no measured trend in what brands pay, and any claim that rates are rising is a guess. What Facebook does offer brands is reach: Pew found 71% of US adults use it, including 57% of those 65 and older. Creators who can show measurable results across feed posts, Reels, Stories and Lives have the strongest case for a higher price.

What is the difference between Facebook Page and Facebook Group sponsorships?

Facebook Page sponsorships involve branded content published on your public Page, similar to a standard influencer post on any platform. Facebook Group sponsorships involve promoting a brand within a community you manage, which carries a different kind of value: community endorsement. Group sponsorships can command a premium because members joined for the topic and trust the group admin's recommendations. Group sponsorships require careful handling to maintain community trust, though, and over-promotion can lead to member pushback or departures.

How much should I charge for a sponsored post in my Facebook Group?

This calculator prices an admin-published sponsored post in an active Group at 1.3x what a comparable Page feed post would earn, our own estimate, because members joined for the topic and treat the admin's recommendation as peer trust rather than advertising. No study publishes Group sponsorship prices. Select Group Post as the content type in the calculator and enter your member count as the follower count to get a range. Recurring arrangements like weekly pinned posts or approved-vendor status should be priced as custom packages above the one-off rate. Treat the calculator output as a starting point, disclose every sponsored post, and keep the frequency low enough that the community never feels like a billboard.

How is a Facebook sponsorship different from Facebook Content Monetization?

Facebook Content Monetization is Meta's own payout program. It replaced In-stream Ads, Ads on Reels, and the Performance Bonus in 2025 and pays creators based on the performance of public Reels, videos, photos, and text posts. A sponsorship is a direct deal where a brand pays you a negotiated fee. Program earnings depend on Meta's payout rates and your content volume, while sponsorship rates depend on your engagement, niche, and audience demographics. Many creators earn from both at the same time, and this calculator prices the sponsorship side.

Do I need the paid partnership label on sponsored Facebook posts?

Yes. Meta's Branded Content Policies require branded content to be posted through the branded content tool, which is what produces the paid partnership label, and only Facebook Pages, Groups and profiles with access to that tool can post it. You have to tag the business partner, and the policy requires their prior permission before you do. Separately, you have to make whatever disclosures the law where you operate requires, which in the US means the FTC's rules and not just Meta's. Two constraints worth pricing around: you cannot accept payment to post content that does not feature you or that you were not involved in creating, and branded content cannot carry pre-roll, mid-roll or post-roll ads, banner ads, or title cards inside the first three seconds. Letting a brand run your post as an ad is a separate permission from posting it, so treat it as its own line item: posting organically is one price, and granting ad usage is another.

What are usage rights and why do they cost extra?

Usage rights let the brand re-use your content in their own channels. You are licensing work, not selling it outright, and our calculator prices an organic license at 75% of the post rate, our own estimate. If they want it in paid ads, that is whitelisting and it is a different, more expensive license.

What is whitelisting?

Whitelisting is the brand running paid ads through your handle, so the ad appears to come from you. On Facebook that runs through Meta's Partnership Ads format and needs your approval as the creator. This calculator adds 150% to the post rate for it, our own estimate, and it is the single most commonly skipped charge in creator deals.

Should I charge for exclusivity?

Yes. Agreeing not to work with a competitor for 30, 60, or 90 days blocks real income. Our calculator prices it at 20% of the post rate for 30 days, 40% for 60, and 60% for 90, and you should keep the category definition narrow. "No other beverage brands" is reasonable. "No other food or drink" is not.

Do brands expect a range or a single number?

A range. Quote low to high and let them pick a point inside it. Naming one number sets a ceiling you can only come down from, and it tells an experienced brand manager that you have not done this often.

What if the brand offers product instead of payment?

Value the product at retail and treat it as partial payment, not full payment. Gifted deals make sense when the product is genuinely expensive or you wanted it anyway. Below your normal rate they mostly transfer your audience to a brand for free.

Are these rates before or after agency fees?

Before. If you work through an agency or manager, their commission comes out of these numbers: the agency Socially Powerful told Digiday in September 2024 that a 20% commission is the industry standard. If a brand finds you through an influencer platform, check who pays the platform's fee, since some charge the brand and some take a cut from the creator. Confirm it before you agree to a number.

Can I embed this calculator on my website?

Yes! Click the "Embed" button below the calculator results to get a free embed code for your website or blog. You can customize the theme (light or dark), accent color, and height to match your site's design. The embed is fully responsive and works on any website that supports iframes.

How are your numbers calculated?

Platform rules and payout shares come from each platform's own documentation, and published figures come from the studies and reports named on each page. Where nothing is published, such as sponsorship prices per follower, we use our own estimate. Every source, and every figure we estimate ourselves, is listed on our Methodology page.

Related tools

Where people go next from this page.

Facebook Engagement Rate CalculatorGet the exact rate this page multiplies by Instagram Sponsorship Rate CalculatorPrice the same deal on your Instagram audience Sponsorship Rate CalculatorCompare your rate across every platform

Sources

Reviewed every four to eight weeks

Socialinsider

Facebook benchmarks from 130,683 brand Pages, 2024 to 2025, on the same formula as ours. Instagram format rates.

Pew Research Center

Americans and social media, 2025 NPORS survey of 5,022 US adults. Platform use by age group and household income.

Meta Branded Content Policies

Branded content tool requirement, business-partner tagging permission, prohibited and restricted categories, and format restrictions.

Meta Content Monetization

Current enrollment status for Facebook Content Monetization (invite-only).

Digiday: influencer agencies expand into talent management

September 2024 report quoting the agency Socially Powerful that a 20% commission on creator deals is the industry standard.

No platform or study publishes a sponsorship price per follower, so the base rates, multipliers and add-on prices here are our own estimates: an opening position for a negotiation, not a measured market rate. The typical engagement figures come from the study above. Full formulas and the update schedule are on the methodology page.