X (Twitter)
X (Twitter)
How creators earn on X (Twitter): the Creator Revenue Share program, engagement rate benchmarks, and sponsorship pricing benchmarks by follower count.
2 articles · 32 min totalAll 32 articles →
SEP 7, 2026 · 23 MIN
4pay models X has run since 2023
How Much Does X (Twitter) Pay Creators in 2026?
X has paid creators four different ways since 2023, and the program behind every payout figure you can find online was retired on September 7, 2026. What its replacement actually requires, what is documented versus creator-reported, and why nobody can quote you a rate for it.
MAR 28, 2026 · 9 MIN
1.11%platform-wide median on X
What Is a Good Engagement Rate on X (Twitter)? 2026 Benchmarks
X has the lowest average engagement of any major platform, and that average misleads for most accounts. Benchmarks by follower tier, niche, and calculation method.