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X (Twitter)

X (Twitter)

How creators earn on X (Twitter): the Creator Revenue Share program, engagement rate benchmarks, and sponsorship pricing benchmarks by follower count.

1 articles · 9 min totalAll 26 articles →
MAR 28, 2026 · 9 MIN
0.10%platform-wide average on X

What Is a Good Engagement Rate on X (Twitter)? 2026 Benchmarks

X has the lowest average engagement of any major platform, and that average misleads for most accounts. Benchmarks by follower tier, niche, and calculation method.