Benchmarks
Benchmarks
Data-driven benchmarks for engagement rates, earnings, and growth across the major creator platforms.
3 articles · 29 min totalAll 26 articles →
AUG 1, 2026 · 12 MIN
$0–$25per 1K views, depending on platform
What Every Platform Pays Creators Per 1,000 Views in 2026
YouTube, TikTok, Facebook, Instagram, X, and Snapchat all pay creators differently, and most of them would rather not tell you the rate. Here is every platform payout program in one place, with honest labels on which numbers are documented and which are creator-reported.
JUN 9, 2026 · 8 MIN
3–6%typical monthly growth under 10K subs
Average YouTube Subscriber Growth Rate: 2026 Benchmarks by Niche
What counts as fast subscriber growth, what's typical for your niche and channel size, and why the same percentage means something completely different as a channel scales.
MAR 28, 2026 · 9 MIN
0.10%platform-wide average on X
What Is a Good Engagement Rate on X (Twitter)? 2026 Benchmarks
X has the lowest average engagement of any major platform, and that average misleads for most accounts. Benchmarks by follower tier, niche, and calculation method.