Benchmarks
Data-driven benchmarks for engagement rates, earnings, and growth across the major creator platforms.
What Is a Good Engagement Rate on Instagram? 2026 Benchmarks
Every study reports a different average Instagram engagement rate, and most of the disagreement is hiding in the formula. What counts as good for your follower tier, which numbers brands actually use, and why the platform-wide average keeps sliding.
What Every Platform Pays Creators Per 1,000 Views in 2026
YouTube, TikTok, Facebook, Instagram, X, and Snapchat all pay creators differently, and most of them would rather not tell you the rate. Here is every platform payout program in one place, with honest labels on which numbers are documented and which are creator-reported.
Average YouTube Subscriber Growth Rate: 2026 Benchmarks by Channel Size
What typical monthly subscriber growth looks like at every channel size, measured across 11.8 million active channels, and how long each milestone really takes at different rates.
What Is a Good Engagement Rate on X (Twitter)? 2026 Benchmarks
X has the lowest average engagement of any major platform, and that average misleads for most accounts. Benchmarks by follower tier, niche, and calculation method.