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Engagement Rate

Engagement rate formulas, platform-specific benchmarks, and what brands actually look for when evaluating creators for sponsorships.

9 min

What Is a Good Engagement Rate on X (Twitter)? 2026 Benchmarks

The platform-wide average on X is 0.10%. But nano accounts routinely hit 1-3%, and finance niches run 2x above baseline. Full 2026 tier and niche benchmarks.

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