Engagement Rate
Engagement Rate
Engagement rate formulas, platform-specific benchmarks, and what brands actually look for when evaluating creators for sponsorships.
1 articles · 9 min totalAll 26 articles →
MAR 28, 2026 · 9 MIN
0.10%platform-wide average on X
What Is a Good Engagement Rate on X (Twitter)? 2026 Benchmarks
X has the lowest average engagement of any major platform, and that average misleads for most accounts. Benchmarks by follower tier, niche, and calculation method.
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