Engagement Rate
Engagement Rate
Engagement rate formulas, platform-specific benchmarks, and what brands actually look for when evaluating creators for sponsorships.
2 articles · 28 min totalAll 36 articles →
SEP 25, 2026 · 19 MIN
3.42%median rate for accounts under 10K followers
What Is a Good Engagement Rate on Instagram? 2026 Benchmarks
Every study reports a different average Instagram engagement rate, and most of the disagreement is hiding in the formula. What counts as good for your follower tier, which numbers brands actually use, and why the platform-wide average keeps sliding.
MAR 28, 2026 · 9 MIN
1.11%platform-wide median on X
What Is a Good Engagement Rate on X (Twitter)? 2026 Benchmarks
X has the lowest median engagement of any major platform, and that median misleads for most accounts. Benchmarks by follower tier, niche, and calculation method.
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