Sponsorship
Sponsorship rate cards, pricing formulas, and brand deal playbooks across YouTube, Instagram, TikTok, and X. Real numbers creators and brands use to negotiate.
YouTube Sponsorship Rates by Subscriber Count (2026 Guide)
Subscriber count is the worst predictor of what a YouTube sponsorship is worth. Here is what brands actually price on, every rate shown, and a subscriber table built from three labelled view scenarios.
YouTube Creator Partnerships: The New Brand Deal Hub, Explained
BrandConnect became YouTube Creator Partnerships in March 2026. YouTube moved brand deals directly into Studio, dropped the old 25,000-subscriber requirement, and pointed an AI-powered sponsor search at every monetizing channel. How it works, what it costs, and what to do before the inquiries arrive.
TikTok Sponsorship Rates by Follower Count (2026 Guide)
Our estimated TikTok sponsorship prices by follower tier, format and niche, the formula behind them, and why your views can justify more than your follower count says.
How to Get Brand Deals as a Small Creator in 2026 [Verified Programs + Pitch Template]
Creators under 10K followers were paid 45% more in 2025 than in 2024, per Lumanu. Here are the verified programs you can apply to today, the pitch template that converts, and what response rates to expect.
How to Calculate Your Sponsorship Rate [2026 Formulas + Data]
Three formulas for pricing a creator brand deal, with our 2026 rate estimates by platform and tier. Stop guessing and start charging what you're worth.
Instagram Sponsorship Rates by Follower Count [2026 Guide]
Same follower count, very different rates. Our estimated Instagram sponsorship prices by follower tier and content format, and the variables that decide where you land.