Brand Deals
How to land, price, and negotiate brand deals as a creator — from first-sponsorship tactics for small accounts to rate benchmarks for established channels.
YouTube Creator Partnerships: The New Brand Deal Hub, Explained
BrandConnect is gone. YouTube moved brand deals directly into Studio, dropped the old subscriber requirement, and pointed an AI-powered sponsor search at every monetizing channel. How it works, what it costs, and what to do before the inquiries arrive.
How to Get Brand Deals as a Small Creator in 2026 [Verified Programs + Pitch Template]
58% of brands now use creators under 5K followers, more than double last year. Here are the verified programs you can apply to today, the pitch template that converts, and what response rates to expect.
How to Calculate Your Sponsorship Rate [2026 Formulas + Data]
The exact formula talent agencies use to price creator brand deals, with 2026 rate benchmarks by platform and tier. Stop guessing and start charging what you're worth.