Brand Deals
How to land, price, and negotiate brand deals as a creator, from first-sponsorship tactics for small accounts to rate benchmarks for established channels.
Brand Deal Contract Terms Explained: What to Strike Before You Sign
You negotiate the rate, then give it back in the paperwork. A clause-by-clause read of influencer contracts: usage rights, exclusivity, net-30, kill fees, IP assignment and the disclosure duty no contract can move.
YouTube Sponsorship Rates by Subscriber Count (2026 Guide)
Subscriber count is the worst predictor of what a YouTube sponsorship is worth. Here is what brands actually price on, every rate shown, and a subscriber table built from three labelled view scenarios.
YouTube Creator Partnerships: The New Brand Deal Hub, Explained
BrandConnect became YouTube Creator Partnerships in March 2026. YouTube moved brand deals directly into Studio, dropped the old 25,000-subscriber requirement, and pointed an AI-powered sponsor search at eligible channels. How it works, what it costs, and what to do before the inquiries arrive.
How to Get Brand Deals as a Small Creator in 2026 [Programs Worth a Look + Pitch Template]
Creators under 10K followers were paid 45% more in 2025 than in 2024, per Lumanu. Here are the brand programs to check first, the pitch template that converts, and what response rates to expect.
How to Calculate Your Sponsorship Rate [2026 Formulas + Data]
Three formulas for pricing a creator brand deal, with our 2026 rate estimates by platform and tier. Stop guessing and start charging what you're worth.