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Rates

Rates

Sponsorship rate cards and per-platform pricing benchmarks creators use to price their work and brands use to budget campaigns.

3 articles · 35 min totalAll 26 articles →
MAR 17, 2026 · 11 MIN
$5–$15per 1K followers, baseline rate

TikTok Sponsorship Rates by Follower Count (2026 Guide)

A viral TikTok creator with 30K followers can out-earn one with 200K. Rates by follower tier, content format, and niche, plus what actually sets your price.

FEB 27, 2026 · 12 MIN
60–80%of full-time creator income is brand deals

How to Calculate Your Sponsorship Rate [2026 Formulas + Data]

The exact formula talent agencies use to price creator brand deals, with 2026 rate benchmarks by platform and tier. Stop guessing and start charging what you're worth.

FEB 16, 2026 · 12 MIN
10xrate gap at the same follower count

Instagram Sponsorship Rates by Follower Count [2026 Guide]

A 50K creator charging $200/post vs. one charging $2,000. Same follower count, 10x different rate. See the exact variables that determine where you fall.