Rates
Sponsorship rate cards and per-platform pricing benchmarks creators use to price their work and brands use to budget campaigns.
YouTube Sponsorship Rates by Subscriber Count (2026 Guide)
Subscriber count is the worst predictor of what a YouTube sponsorship is worth. Here is what brands actually price on, every rate shown, and a subscriber table built from three labelled view scenarios.
TikTok Sponsorship Rates by Follower Count (2026 Guide)
Our estimated TikTok sponsorship prices by follower tier, format and niche, the formula behind them, and why your views can justify more than your follower count says.
How to Calculate Your Sponsorship Rate [2026 Formulas + Data]
Three formulas for pricing a creator brand deal, with our 2026 rate estimates by platform and tier. Stop guessing and start charging what you're worth.
Instagram Sponsorship Rates by Follower Count [2026 Guide]
Same follower count, very different rates. Our estimated Instagram sponsorship prices by follower tier and content format, and the variables that decide where you land.